Archived posting to the Leica Users Group, 2005/04/10
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]Is it marketing, or distribution that is Leica's problem? For me it's distribution. There is not a single Leica product that I would be interested in buying in a shop within a four hour drive. This must be quite common for Leica's prospective customers. Here's a solution I thought up the other day, while waiting for a bird to land on a stick. You order a Leica product from a local camera shop and the very next day it leaves Leica's warehouse directly to your address. No shipping to a national distributor. No shipping to the shop. No wondering whose fingerprints or scratch marks are on the item. If a shop wants stock of a popular item, it works the same. One way or another Leica needs to cut out all of the middle men. Either the distributors, or the retailers, or both. Rick. On 11/04/2005, at 5:14 AM, Richard wrote: > At 10:27 AM 4/10/2005, Don Dory wrote: > >> I disagree that it is lack of marketing that is killing Leica. The >> old >> product line is killing Leica. The new lenses are without reproach, >> but >> the bodies just are not sufficiently modern to attract enough users to >> sell enough lenses. > > Many people have said this, but I disagree. I think lack of good > marketing is killing Leica. Then again, we are all armchair > quarterback unless we are actually running a camera company... > > // richard (This email is for mailing lists. To reach me directly, > please use richard at imagecraft.com) > _______________________________________________ > Leica Users Group. > See http://leica-users.org/mailman/listinfo/lug for more information >