Archived posting to the Leica Users Group, 2008/12/20

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Subject: [Leica] Re: Third world Leica
From: Frank.Dernie at (Frank Dernie)
Date: Sat Dec 20 09:57:21 2008
References: <> <>

Aren't a lot of the sub-assemblies in Leicas still made in Portugal?
Mind you, Portugal is probably not very much cheaper for labour than  
Germany any more.

On 20 Dec, 2008, at 00:52, Lawrence Zeitlin wrote:

> On Dec 19, 2008, at 3:04 PM, A. Lal wrote:
>> Alternatively, the current Leica company could set up its own  
>> manufacturing
>> facilities in a low-cost country, while maintaining current QC  
>> standards.
>> As I see it, Leica may be trying to follow the example the Swiss  
>> watch
>> industry which has not been price sensitive in the recent past. I  
>> do not
>> believe this strategy will work. Leica need to find a way to reduce  
>> prices
>> significantly while retaining quality.
>> ----- Original Message -----
>> From: "Lawrence Zeitlin" <>
>> To: <>
>> Cc: "Lawrence Zeitlin" <>
>> Sent: Friday, 19 December, 2008 2:29 PM
>> Subject: [Leica] Re: Unbelievable
>>> If Leica couldn't find an overwhelming sympathetic audience in  
>>> the  LUG,
>>> it is unlikely to do so in the general camera using population.   
>>> Leica's
>>> plight is similar. on a much smaller scale, to that of the  U.S.  
>>> auto
>>> industry. Their best bet might be to ask for a bailout or  bridge  
>>> loan
>>> from the German government and, if they can't return to   
>>> profitability
>>> within six months, file for bankruptcy. Their best  strategy might  
>>> be to
>>> sell the Leica name, patents, and manufacturing  rights to one of  
>>> the
>>> Japanese camera giants. The precedent has been  set by Contax,
>>> Voightlander, and scores of others. Then perhaps we  might have  
>>> affordable
>>> Leica cameras, although a bit plasticky.
>>> Larry Z
> An interesting point. My Olympus E-Volt 500 DSLR was made in China  
> and is up to the high standards of film Olympii made in Japan. The  
> cost in constant dollars is about half that of the film model. There  
> are some production shortcuts to be sure. The body is largely  
> polycarbonate plastic although there is a metal frame inside. Leica  
> could do the same, and in fact, has supported non-German production  
> in the past. The CL was made in Japan, some Leica SLRs were made in  
> Portugal, and lenses and Leica LTMs were made in Canada. How much of  
> a stretch would it be to have a Leica made in Singapore, Mexico or  
> Taiwan? OK, so it wouldn't be a German Leica. Big deal. As long as  
> it takes good pictures and accepts Leica lenses, I'll be satisfied.  
> To my mind Leica started its deviation from the true faith when they  
> started making SLRs. Leica's only redeeming virtue was the Leica  
> glass. And the lenses can be used on other cameras including the  
> Minolta CLs, the RD-1 and the Bessas. Better act fast Leica. The  
> much less expensive Panasonic 4/3 G-1 is on your tail. Better a  
> Leica in production than a Leica in memory, even if die hards insist  
> that it not a true "Leica."
> What is the German equivalent of Chapter 11?
> Larry Z
> _______________________________________________
> Leica Users Group.
> See for more information

Replies: Reply from luisripoll at (Lluis Ripoll) ([Leica] Re: Third world Leica)
In reply to: Message from lrzeitlin at (Lawrence Zeitlin) ([Leica] Re: Third world Leica)