Archived posting to the Leica Users Group, 2007/08/12

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Subject: [Leica] Re: The Leica brand
From: mark at rabinergroup.com (Mark Rabiner)
Date: Sun Aug 12 23:40:07 2007

> Lawrence Zeitlin wrote:
>> 
>> 
>> I'm shocked, shocked to learn that Leica elves in Wetzlar do not make
>> all Leica branded products. In my photo closet I have a "Leica"
>> Digilux by Fuji, a "Leica" 90 mm lens by Wollensak, a "Leica CL" by
>> Minolta, a "Leica" meter by Gossen. My wife has a "Leica" Digilux by
>> Panasonic. Naturally Leica permitted all these companies to put the
>> Leica name on their products out of pure altruism.
>> 
>> But does putting a German premium optical name on a consumer product
>> do any good? My nephew, who manages a Best Buy store in Plano, Texas
>> says no. Most people buying consumer grade digital cameras know the
>> names, Sony, Panasonic, and Canon. That's what they ask for. They
>> couldn't care less about those sausage sounding German brand names of
>> a photo generation long past. Leica, Zeiss, and Schneider labels may
>> lend a product credibility to photographers of a certain age but real
>> photographers don't buy P&S digitals. It's like GM putting the name
>> Dusenberg on a Chevrolet. Who would believe it? More important, who
>> cares?
>> 
>> Larry Z
> Larry,
> 
> Or the Stupidity of Daimler-Benz putting the name Zeppelin on a
> Mercedes, or VW putting the name Horch on an Audi. WTF cares?
> 
> Jerry
> 


I'd care if the Mercedes didn't float in the air.

Mark William Rabiner
Harlem, NY

rabinergroup.com



In reply to: Message from glehrer at san.rr.com (Jerry Lehrer) ([Leica] Re: The Leica brand)