[Leica] Re: The Leica brand

[glehrer at san.rr.com (Jerry Lehrer)]

Lawrence Zeitlin wrote:
>
>
> I'm shocked, shocked to learn that Leica elves in Wetzlar do not make 
> all Leica branded products. In my photo closet I have a "Leica" 
> Digilux by Fuji, a "Leica" 90 mm lens by Wollensak, a "Leica CL" by 
> Minolta, a "Leica" meter by Gossen. My wife has a "Leica" Digilux by 
> Panasonic. Naturally Leica permitted all these companies to put the 
> Leica name on their products out of pure altruism.
>
> But does putting a German premium optical name on a consumer product 
> do any good? My nephew, who manages a Best Buy store in Plano, Texas 
> says no. Most people buying consumer grade digital cameras know the 
> names, Sony, Panasonic, and Canon. That's what they ask for. They 
> couldn't care less about those sausage sounding German brand names of 
> a photo generation long past. Leica, Zeiss, and Schneider labels may 
> lend a product credibility to photographers of a certain age but real 
> photographers don't buy P&S digitals. It's like GM putting the name 
> Dusenberg on a Chevrolet. Who would believe it? More important, who 
> cares?
>
> Larry Z
Larry,

Or the Stupidity of Daimler-Benz putting the name Zeppelin on a 
Mercedes, or VW putting the name Horch on an Audi. WTF cares?

Jerry

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