Archived posting to the Leica Users Group, 2011/06/15

[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]

Subject: [Leica] Another R option (now M9)
From: douglas.sharp at gmx.de (Douglas Sharp)
Date: Thu, 16 Jun 2011 01:34:23 +0200
References: <CA1E93B2.10482%mark@rabinergroup.com>

Mark,

No, not just the sub-min spy cameras - there were the 
(in Europe) very popular Minox 35 models and the 
binocular segment, too. It would have been a good brand 
name for them to introduce a lower priced range under.

Cheers
Douglas

On 15.06.2011 22:52, Mark Rabiner wrote:
> Minox as a sub brand though was not about lower money but much smaller 
> size.
>
> Mark
>
> --------------------
> Mark William Rabiner
>
>
>
>> From: Douglas Sharp<douglas.sharp at gmx.de>
>> Reply-To: Leica Users Group<lug at leica-users.org>
>> Date: Wed, 15 Jun 2011 17:08:09 +0200
>> To: Leica Users Group<lug at leica-users.org>
>> Subject: Re: [Leica] Another R option (now M9)
>>
>> The solution is sub-branding - for instance, BMW and
>> MINI are both controlled by the same group (The BMW
>> Group based in Munich) and address completely different
>> target groups while maintaining their own charisma and
>> brand identity. The clever bit is to give a brand a
>> different name but still let everyone know where it
>> really comes from.
>>
>> I gather that Leica attempted this in their liaison
>> with Minox (another brand with charisma), but it just
>> came at the wrong time.
>>
>> Cheers
>> Douglas
>
>
> _______________________________________________
> Leica Users Group.
> See http://leica-users.org/mailman/listinfo/lug for more information
>


Replies: Reply from mark at rabinergroup.com (Mark Rabiner) ([Leica] Another R option (now M9))
In reply to: Message from mark at rabinergroup.com (Mark Rabiner) ([Leica] Another R option (now M9))