Archived posting to the Leica Users Group, 2011/06/15

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Subject: [Leica] Another R option (now M9)
From: mark at rabinergroup.com (Mark Rabiner)
Date: Thu, 16 Jun 2011 00:34:55 -0400

Well the Minox stuff was always very classy  well made not at all cheap. I'm
glad Leica didn't buy it and lower the brand.

Mark

--------------------
Mark William Rabiner



> From: Douglas Sharp <douglas.sharp at gmx.de>
> Reply-To: Leica Users Group <lug at leica-users.org>
> Date: Thu, 16 Jun 2011 01:34:23 +0200
> To: Leica Users Group <lug at leica-users.org>
> Subject: Re: [Leica] Another R option (now M9)
> 
> Mark,
> 
> No, not just the sub-min spy cameras - there were the
> (in Europe) very popular Minox 35 models and the
> binocular segment, too. It would have been a good brand
> name for them to introduce a lower priced range under.
> 
> Cheers
> Douglas
> 
> On 15.06.2011 22:52, Mark Rabiner wrote:
>> Minox as a sub brand though was not about lower money but much smaller 
>> size.
>> 
>> Mark
>> 
>> --------------------
>> Mark William Rabiner
>> 
>> 
>> 
>>> From: Douglas Sharp<douglas.sharp at gmx.de>
>>> Reply-To: Leica Users Group<lug at leica-users.org>
>>> Date: Wed, 15 Jun 2011 17:08:09 +0200
>>> To: Leica Users Group<lug at leica-users.org>
>>> Subject: Re: [Leica] Another R option (now M9)
>>> 
>>> The solution is sub-branding - for instance, BMW and
>>> MINI are both controlled by the same group (The BMW
>>> Group based in Munich) and address completely different
>>> target groups while maintaining their own charisma and
>>> brand identity. The clever bit is to give a brand a
>>> different name but still let everyone know where it
>>> really comes from.
>>> 
>>> I gather that Leica attempted this in their liaison
>>> with Minox (another brand with charisma), but it just
>>> came at the wrong time.
>>> 
>>> Cheers
>>> Douglas
>> 
>> 
>> _______________________________________________
>> Leica Users Group.
>> See http://leica-users.org/mailman/listinfo/lug for more information
>> 
> 
> _______________________________________________
> Leica Users Group.
> See http://leica-users.org/mailman/listinfo/lug for more information




In reply to: Message from douglas.sharp at gmx.de (Douglas Sharp) ([Leica] Another R option (now M9))