Archived posting to the Leica Users Group, 2011/06/15
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]Well the Minox stuff was always very classy well made not at all cheap. I'm glad Leica didn't buy it and lower the brand. Mark -------------------- Mark William Rabiner > From: Douglas Sharp <douglas.sharp at gmx.de> > Reply-To: Leica Users Group <lug at leica-users.org> > Date: Thu, 16 Jun 2011 01:34:23 +0200 > To: Leica Users Group <lug at leica-users.org> > Subject: Re: [Leica] Another R option (now M9) > > Mark, > > No, not just the sub-min spy cameras - there were the > (in Europe) very popular Minox 35 models and the > binocular segment, too. It would have been a good brand > name for them to introduce a lower priced range under. > > Cheers > Douglas > > On 15.06.2011 22:52, Mark Rabiner wrote: >> Minox as a sub brand though was not about lower money but much smaller >> size. >> >> Mark >> >> -------------------- >> Mark William Rabiner >> >> >> >>> From: Douglas Sharp<douglas.sharp at gmx.de> >>> Reply-To: Leica Users Group<lug at leica-users.org> >>> Date: Wed, 15 Jun 2011 17:08:09 +0200 >>> To: Leica Users Group<lug at leica-users.org> >>> Subject: Re: [Leica] Another R option (now M9) >>> >>> The solution is sub-branding - for instance, BMW and >>> MINI are both controlled by the same group (The BMW >>> Group based in Munich) and address completely different >>> target groups while maintaining their own charisma and >>> brand identity. The clever bit is to give a brand a >>> different name but still let everyone know where it >>> really comes from. >>> >>> I gather that Leica attempted this in their liaison >>> with Minox (another brand with charisma), but it just >>> came at the wrong time. >>> >>> Cheers >>> Douglas >> >> >> _______________________________________________ >> Leica Users Group. >> See http://leica-users.org/mailman/listinfo/lug for more information >> > > _______________________________________________ > Leica Users Group. > See http://leica-users.org/mailman/listinfo/lug for more information