Archived posting to the Leica Users Group, 2011/06/15

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Subject: [Leica] Another R option (now M9)
From: mark at rabinergroup.com (Mark Rabiner)
Date: Wed, 15 Jun 2011 16:52:02 -0400

Minox as a sub brand though was not about lower money but much smaller size.

Mark

--------------------
Mark William Rabiner



> From: Douglas Sharp <douglas.sharp at gmx.de>
> Reply-To: Leica Users Group <lug at leica-users.org>
> Date: Wed, 15 Jun 2011 17:08:09 +0200
> To: Leica Users Group <lug at leica-users.org>
> Subject: Re: [Leica] Another R option (now M9)
> 
> The solution is sub-branding - for instance, BMW and
> MINI are both controlled by the same group (The BMW
> Group based in Munich) and address completely different
> target groups while maintaining their own charisma and
> brand identity. The clever bit is to give a brand a
> different name but still let everyone know where it
> really comes from.
> 
> I gather that Leica attempted this in their liaison
> with Minox (another brand with charisma), but it just
> came at the wrong time.
> 
> Cheers
> Douglas




Replies: Reply from douglas.sharp at gmx.de (Douglas Sharp) ([Leica] Another R option (now M9))
In reply to: Message from douglas.sharp at gmx.de (Douglas Sharp) ([Leica] Another R option (now M9))