Archived posting to the Leica Users Group, 2011/06/15
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]The solution is sub-branding - for instance, BMW and MINI are both controlled by the same group (The BMW Group based in Munich) and address completely different target groups while maintaining their own charisma and brand identity. The clever bit is to give a brand a different name but still let everyone know where it really comes from. I gather that Leica attempted this in their liaison with Minox (another brand with charisma), but it just came at the wrong time. Cheers Douglas On 15.06.2011 16:03, Frank Filippone wrote: > Supply and demand ... > > If you supply more cars ( or whatevers) then there is demand, and not > correct for over supply, the natural result is bankruptcy failure. > > That is not what was said..... > > (Controlled) fiscal growth is not possible without product innovation and > market. The smart company tries out an idea, in various larger venues, > before taking a wild, full steam ahead manufacturing step like DeLorean > did. > > Production increases can be done in many ways.....and at differing rates. > Equipment and people can be added incrementally rather than all at once ( > certainly a proven failure mode). > > BTW, I was in Ireland when the local papers showed the docks in Belfast, > with the pictures of DeLoeans on the docks, awaiting shipment to the US/ > Seemingly thousands of them ( actually I remember the number of 2500 > unsold > cars). > > Frank Filippone > Red735i at earthlink.net > > > -----Original Message----- > From: lug-bounces+red735i=earthlink.net at leica-users.org > [mailto:lug-bounces+red735i=earthlink.net at leica-users.org] On Behalf Of > Frank Dernie > Sent: Wednesday, June 15, 2011 3:57 AM > To: Leica Users Group > Subject: Re: [Leica] Another R option (now M9) > > Quite so, a very apt example. > FD > > On 15 Jun, 2011, at 04:23, Doug Herr wrote: > >> Frank Filippone wrote: >> >>> Hire more people. Buy more equipment. Become more efficient. >> This was DeLorean's failing. He thought by mass-producing an exotic car > he could get enough volume to realize economies of scale. The market for a > mass-produced exotic care wasn't there, he over-produced and the whole > house > of cards collapsed. >> >> >> Doug Herr >> Birdman of Sacramento >> http://www.wildlightphoto.com >> >> >> >> _______________________________________________ >> Leica Users Group. >> See http://leica-users.org/mailman/listinfo/lug for more information > > _______________________________________________ > Leica Users Group. > See http://leica-users.org/mailman/listinfo/lug for more information > > > > _______________________________________________ > Leica Users Group. > See http://leica-users.org/mailman/listinfo/lug for more information >