Archived posting to the Leica Users Group, 2010/02/24

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Subject: [Leica] Belgian Ale test
From: photo at frozenlight.eu (Nathan Wajsman)
Date: Wed, 24 Feb 2010 22:52:55 +0100
References: <6a7544a61002240804n7ee7bf74kad9bc6191689ea68@mail.gmail.com> <1DA2E870-C726-4D20-937D-746A547EADAC@btinternet.com> <19b6d42d1002241049r738d3e55me93fee6c590129f3@mail.gmail.com> <F9FB2735-BDB4-4A36-A63F-00DC95F9B22D@btinternet.com> <20100224212924.GK3254@jbm.org>

It's genius of marketing, Jeff. In its native Belgium, Stella is a downscale 
beer, kind of like Schlitz or Old Milwaukee in the US. But somehow in the UK 
they succeeded in positioning it as a premium brand, so the hip people in 
London drink it.

I never understood it either. For me Stella has always been something to be 
drunk only in emergencies (i.e. if no other beer was available).

Nathan

Nathan Wajsman
Alicante, Spain
http://www.frozenlight.eu
http://www.greatpix.eu
http://www.nathanfoto.com

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On Feb 24, 2010, at 10:29 PM, Jeff Moore wrote:

> 2010-02-24-14:35:40 Frank Dernie:
>> I am not fond of the cold fizzy concoctions, "aged in plastic vats
>> for 20 minutes" to quote a comedy sketch, which my son and his
>> friends drink. He calls my favourite old-mans beer...
> 
> I just don't understand it.  When I got to spend three months working
> in London (I'm from the US), I really enjoyed the opportunity to quaff
> a nice bitter, served at a reasonable temperature and not having been
> subjected to a transatlantic voyage, whenever we went "down the pub".
> To my confusion, though, at least 80% of the patrons were sucking down
> ice-cold Stella.
> 
> Eww.
> 
> -Jeff
> 
> _______________________________________________
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> 



Replies: Reply from Frank.Dernie at btinternet.com (Frank Dernie) ([Leica] Belgian Ale test)
In reply to: Message from lrzeitlin at gmail.com (Lawrence Zeitlin) ([Leica] Belgian Ale test)
Message from Frank.Dernie at btinternet.com (Frank Dernie) ([Leica] Belgian Ale test)
Message from passaro.vince at gmail.com (Vince Passaro) ([Leica] Belgian Ale test)
Message from Frank.Dernie at btinternet.com (Frank Dernie) ([Leica] Belgian Ale test)
Message from jbm at jbm.org (Jeff Moore) ([Leica] Belgian Ale test)