Archived posting to the Leica Users Group, 2007/01/13
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]I will add something to this discussion and that regards perceived value. If a product or service has a very high retained value whether that is a strong resale market or extremely good results in the case of a service then the product offered has a greater perceived value. This is the classic Leica comment that if I don't like it I will just resell it at little loss. Consider Ferrari Testarossa's in the U.S. market. Adding to perceived value is relative scarcity. Whether it is a large diamond, a vacation at a luxurious resort, or a Leica that you don't see everywhere humans tend to value more what is hard to get. Don don.dory@gmail.com On 1/13/07, Douglas Herr <telyt@earthlink.net> wrote: > > > On Jan 13, 2007, at 1:40 AM, Jayanand Govindaraj wrote: > > > Doug, > > I am aware that there is a market for Leica apart from this list, but > > if you > > read the replies to my trying to decode Leica's marketing strategy - > > that is > > to whom Leica themselves are trying to sell the M8 - you would not > > think so. > > The normal reply is "You dont know what you are talking about because > > I have > > bought/am about to buy an M8". > > > > This marketing strategy is little different from several decades ago > when they advertised in National Geographic (IIRC). They don't need to > advertise to photographers because by the time photographers have > enough experience to use a Leica's capabilities effectively they know > that it either will or will not be a useful tool for their work. > > > Whatever you say about second hand, it cannot be good for the parent > > company. > > A weak second-hand market is only good for the company if the product > is an inexpensive mass-produced (i.e., disposable) consumer product, > besides I'm not using Leicas for the company's benefit, it's for my > benefit. > > Doug Herr > Birdman of Sacramento > http://www.wildlightphoto.com > > > _______________________________________________ > Leica Users Group. > See http://leica-users.org/mailman/listinfo/lug for more information >