Archived posting to the Leica Users Group, 2006/10/08
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]Might be that ChiatDay will concentrate on intelligent product placement combined with a campaign designed for early adopters in their mid 40s... In any case, I'm really curious to see how they will handle it. I've already asked their Belgian branch, but they don't know. Who did the Leica Photokina campaign , BTW? Op 8-okt-06, om 20:30 heeft Steve Barbour het volgende geschreven: > On Oct 8, 2006, at 11:19 AM, Peter Dzwig wrote: > >> The one word answer to Leica's problems is "quality" and Leica >> quality at that, not just at any price. >> >> Steven Lee says he wants to reach to the iPod generation. > > > interesting that.... I understand that leica's advertising for the > M8 will be from the people that do Apple's iPod ads... > > Steve > > >> Great, so he should; but how many have the price of an M8 plus the >> lenses? >> >> Peter Dzwig >> >> Nathan Wajsman wrote: >> >>> John, >>> I agree that the M8 is an excellent product, based on the reports >>> we have seen here on the list and on my own fondling of it at >>> Photokina last weekend. I am speaking purely from a marketing >>> point of view: the LHSA/LUG crowd is simply not big enough to >>> sustain the company. The challenge is to get new customers, >>> people who have not previously used Leica. Whether they will be >>> able to do that at the price point they currently are at is >>> another matter. >>> Nathan >>> John Collier wrote: >>>> Well they won't broaden their market by trying to make a Cankon >>>> clone. I think making a unique product that everyone will want >>>> is the way to go. As long as the M8 comes soon and stable, it >>>> will sell. >>>> >>>> John Collier >>>> >>>> >>>> On 7-Oct-06, at 2:44 AM, Nathan Wajsman wrote: >>>> >>>>> The thing is, as he says in the Times article, Leica needs to >>>>> broaden its market beyond the LHSA crowd. Those people are >>>>> devoted, but they are not going to carry the company forward. >>>> >>>> >>>> _______________________________________________ >>>> Leica Users Group. >>>> See http://leica-users.org/mailman/listinfo/lug for more >>>> information >>>> >>>> >> >> >> _______________________________________________ >> Leica Users Group. >> See http://leica-users.org/mailman/listinfo/lug for more information > > > _______________________________________________ > Leica Users Group. > See http://leica-users.org/mailman/listinfo/lug for more information >