Archived posting to the Leica Users Group, 2006/10/08

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Subject: [Leica] An American Yankee in Herr Leitz' Court
From: kididdoc at cox.net (Steve Barbour)
Date: Sun Oct 8 11:30:07 2006
References: <200610052352.k95NpjYx020496@server1.waverley.reid.org> <4526E1B1.7050706@concentric.net> <45276902.9060605@nathanfoto.com> <8A821305-130A-4C81-8594-2B855287A5C5@shaw.ca> <45281A5D.5060503@nathanfoto.com> <4529412C.5040305@summaventures.com>

On Oct 8, 2006, at 11:19 AM, Peter Dzwig wrote:

> The one word answer to Leica's problems is "quality" and Leica  
> quality at that, not just at any price.
>
> Steven Lee says he wants to reach to the iPod generation.


  interesting that.... I understand that leica's advertising for the  
M8 will be from the people that do Apple's iPod ads...

Steve


> Great, so he should; but how many have the price of an M8 plus the  
> lenses?
>
> Peter Dzwig
>
> Nathan Wajsman wrote:
>
>> John,
>> I agree that the M8 is an excellent product, based on the reports  
>> we have seen here on the list and on my own fondling of it at  
>> Photokina last weekend. I am speaking purely from a marketing  
>> point of view: the LHSA/LUG crowd is simply not big enough to  
>> sustain the company. The challenge is to get new customers, people  
>> who have not previously used Leica. Whether they will be able to  
>> do that at the price point they currently are at is another matter.
>> Nathan
>> John Collier wrote:
>>> Well they won't broaden their market by trying to make a Cankon  
>>> clone. I think making a unique product that everyone will want is  
>>> the way to go. As long as the M8 comes soon and stable, it will  
>>> sell.
>>>
>>> John Collier
>>>
>>>
>>> On 7-Oct-06, at 2:44 AM, Nathan Wajsman wrote:
>>>
>>>> The thing is, as he says in the Times article, Leica needs to  
>>>> broaden its market beyond the LHSA crowd. Those people are  
>>>> devoted, but they are not going to carry the company forward.
>>>
>>>
>>> _______________________________________________
>>> Leica Users Group.
>>> See http://leica-users.org/mailman/listinfo/lug for more information
>>>
>>>
>
>
> _______________________________________________
> Leica Users Group.
> See http://leica-users.org/mailman/listinfo/lug for more information


Replies: Reply from rangefinder at screengang.com (Didier Ludwig) ([Leica] An American Yankee in Herr Leitz' Court)
Reply from philippe.orlent at pandora.be (Philippe Orlent) ([Leica] An American Yankee in Herr Leitz' Court)
In reply to: Message from rbaron at concentric.net (Robert D. Baron) ([Leica] An American Yankee in Herr Leitz' Court)
Message from nathan at nathanfoto.com (Nathan Wajsman) ([Leica] An American Yankee in Herr Leitz' Court)
Message from jbcollier at shaw.ca (John Collier) ([Leica] An American Yankee in Herr Leitz' Court)
Message from nathan at nathanfoto.com (Nathan Wajsman) ([Leica] An American Yankee in Herr Leitz' Court)
Message from pdzwig at summaventures.com (Peter Dzwig) ([Leica] An American Yankee in Herr Leitz' Court)