Archived posting to the Leica Users Group, 2006/10/08

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Subject: [Leica] An American Yankee in Herr Leitz' Court
From: rangefinder at screengang.com (Didier Ludwig)
Date: Sun Oct 8 11:50:58 2006
References: <200610052352.k95NpjYx020496@server1.waverley.reid.org> <4526E1B1.7050706@concentric.net> <45276902.9060605@nathanfoto.com> <8A821305-130A-4C81-8594-2B855287A5C5@shaw.ca> <45281A5D.5060503@nathanfoto.com> <4529412C.5040305@summaventures.com> <EA8BCCB8-81B4-4DF1-9C92-BEEBEEA8726F@cox.net>

That's what all lifestyle product manufacturers say. But I doubt that the 
strongly consumption-oriented "iPod generation" (I believe this is just 
another marketing term for what we used to call "young people") buys a $4.5k 
manual camera, without lens. Leica has to find it's own new M generation, 
and 'iPod' might be the wrong key for that plan. I'd focus on nPJ ("new 
photojournalism"), yAA ("young advanced amateurs") and of course yLaD 
("young lawyers and dentists").
:-)
Didier




>Steven Lee says he wants to reach to the iPod generation.




Replies: Reply from dstella1 at ameritech.net (Dante Stella) ([Leica] An American Yankee in Herr Leitz' Court)
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