Archived posting to the Leica Users Group, 2005/11/01
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]Well as long as you had NOTHING to do with the translation of, say, the R8 and R8 motor drive manual you'll have credentials. I think those were done by students - maybe in the German equivalent of high school - the remedial program. Adam On 11/1/05, Douglas Sharp <douglas.sharp@gmx.de> wrote: > I think so too. > This is the kind of German mindset brandspeak I have to translate from > G2E to earn my daily bread. > Works out at about 1 eurocent per character, so the more they waffle the > more I get. > 20% creativity and 80% smokescreen - the less the client understands the > more he's prepared to pay. > Instead of real English it becomes competence (which has nothing to do > with competence as we knew it up to now)touchpoints, positioning, > locating, perception, added-values,expectations and awareness. > Branding is the big word! whether it's promotions at POS (that's another > - Point Of Sale, used to be a check-out or cash desk) > or the fantastic new "this, that or the other" which has to be planted > in the subconcious of the poor unprotected customer. > The writing was on the wall when delivery services started calling > themselves Logistics, and it didn't stop there. > What surprises me is that they're still talking about clients, customers > and the, reasonably harmless, target groups and not victims. > Douglas > G2E Translation Correction Adaptation > Hannover > Germany > > Philippe Orlent wrote: > > >Seems like you've been around in advertising land :-) > > > > > > > > > >>From: <mcyclwritr@comcast.net> > >>Reply-To: Leica Users Group <lug@leica-users.org> > >>Date: Tue, 01 Nov 2005 19:23:04 +0000 > >>To: Leica Users Group <lug@leica-users.org> > >>Subject: Re: [Leica] Leica Hires Ad Agency > >> > >>Chiat/Day may (still) be good, but are they up to dealing with > >>Germanthink? I > >>can hear the wireless mice ricocheting off cubicle walls even now. > >>----------------------- > >>Klaus: "Pretty ad. I don't like it." > >> > >>Agency Suit: "Why is that?" > >> > >>Klaus: "It's all photograph with itty-bitty logo. Where's the talk of > >>Leica > >>tradition, of Leica precision, of Leica optical excellence?" > >> > >>Ritalin-juiced creative director hanging on until Hollywood options his > >>screenplay: "Herr Schmidt, the Leica tradition for all things superior is > >>systemic within the brand and we must reach an eager, new consumer who > >>recognizes the appeal of digital camera systems that redefine > >>photography in > >>ways that are sensitive yet daring, revealing yet personal." > >> > >>Klaus: "So ve have a flower growing out of a pork and beans can in the > >>city > >>landfill as the bleed photograph dis pretty ad? Dat says all dat?" > >> > >>Agency Suit: "Klaus I'm with you. So perceptive. So incisive. I told > >>creative > >>that that visual just would not resonate with our core consumers or > >>conquest > >>markets and, at the end of the day, we had to structure Leica's push into > >>photography's digital future with focus locked on Leica excellence." > >>-------------------- > >>Have your Chiat/Day mole take notes. Tell me how wrong this is in, oh, > >>six > >>months. Wait, make that a year. After all, there's that budget-sucking > >>exercise known as rebranding to go through, first. Not to mention the > >>focus > >>groups. > >> > >>-Chris Lawson > >> > >> > >> > >> > >>>On 10/31/05 8:01 AM, "feli" <feli2@earthlink.net> typed: > >>> > >>> > >>> > >>>>Chiat \Day? Now that's impressive. This is the company that created > >>>>the 1984 Macintosh commercial, > >>>>and recent Apple campaigns for the iPod etc. > >>>>I've worked with them in the past and they a very sharp bunch of > >>>>people. > >>>> > >>>> > >>>> > >>>>feli > >>>> > >>>> > >>>> > >>>I saw them do a performance at a big conference. > >>> We are looking at The Energizer Bunny here. > >>> > >>> > >>>Energizer Bunny Does What He Does Best ... Keeps Going. > >>>I can relate that with Leica. Which has been dying for 60 years. > >>> > >>>http://www.energizer.com/bunny/bunnybio.aspx > >>> > >>>http://www.biblio.com/details.php?dcx=15459766&src=frg > >>> New York, NY, U.S.A.: Simon & Schuster, 1993. Stabiner finds out what > >>> makes > >>>Chiat/Day march to a different drummer in the world of advertising. A > >>>scuff > >>>on the front free endpaper. Perhaps the most creative advertising > >>>agency in > >>>the United States, as evidenced by its work on the Energizer Bunny ads > >>>and > >>>its famous "Why 1984 won't be 1984" commercial that launched the > >>>Macintosh > >>>for Apple Computer, Chiat/Day rattles consumers, and often clients, who > >>>think they know what to expect from commercials. . ISBN: 0671723464 . > >>>Hard > >>>Cover. Very Good/Very Good. 4to - over 93Z<caron>4" - 12" tall. > >>>ADVERTISING > >>>AGENCIES > >>>BUSINESS ECONOMICS PROMOTION. > >>> > >>>Stabiner? > >>> > >>>A Rabiner with staying power!?!? > >>>A stabbing Rabiner.... > >>> > >>>Mark Rabiner > >>>Photography > >>>Portland Oregon > >>>http://rabinergroup.com/ > >>> > >>> > >>> > >>> > >>> > >>> > >>>_______________________________________________ > >>>Leica Users Group. > >>>See http://leica-users.org/mailman/listinfo/lug for more information > >>> > >>> > >>_______________________________________________ > >>Leica Users Group. > >>See http://leica-users.org/mailman/listinfo/lug for more information > >> > >> > >> > > > > > > > >_______________________________________________ > >Leica Users Group. > >See http://leica-users.org/mailman/listinfo/lug for more information > > > > > > > > > > _______________________________________________ > Leica Users Group. > See http://leica-users.org/mailman/listinfo/lug for more information >