Archived posting to the Leica Users Group, 2005/11/01
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]Seems like you've been around in advertising land :-) > From: <mcyclwritr@comcast.net> > Reply-To: Leica Users Group <lug@leica-users.org> > Date: Tue, 01 Nov 2005 19:23:04 +0000 > To: Leica Users Group <lug@leica-users.org> > Subject: Re: [Leica] Leica Hires Ad Agency > > Chiat/Day may (still) be good, but are they up to dealing with > Germanthink? I > can hear the wireless mice ricocheting off cubicle walls even now. > ----------------------- > Klaus: "Pretty ad. I don't like it." > > Agency Suit: "Why is that?" > > Klaus: "It's all photograph with itty-bitty logo. Where's the talk of > Leica > tradition, of Leica precision, of Leica optical excellence?" > > Ritalin-juiced creative director hanging on until Hollywood options his > screenplay: "Herr Schmidt, the Leica tradition for all things superior is > systemic within the brand and we must reach an eager, new consumer who > recognizes the appeal of digital camera systems that redefine photography > in > ways that are sensitive yet daring, revealing yet personal." > > Klaus: "So ve have a flower growing out of a pork and beans can in the > city > landfill as the bleed photograph dis pretty ad? Dat says all dat?" > > Agency Suit: "Klaus I'm with you. So perceptive. So incisive. I told > creative > that that visual just would not resonate with our core consumers or > conquest > markets and, at the end of the day, we had to structure Leica's push into > photography's digital future with focus locked on Leica excellence." > -------------------- > Have your Chiat/Day mole take notes. Tell me how wrong this is in, oh, six > months. Wait, make that a year. After all, there's that budget-sucking > exercise known as rebranding to go through, first. Not to mention the focus > groups. > > -Chris Lawson > > >> On 10/31/05 8:01 AM, "feli" <feli2@earthlink.net> typed: >> >>> Chiat \Day? Now that's impressive. This is the company that created >>> the 1984 Macintosh commercial, >>> and recent Apple campaigns for the iPod etc. >>> I've worked with them in the past and they a very sharp bunch of people. >>> >>> >>> >>> feli >>> >> I saw them do a performance at a big conference. >> We are looking at The Energizer Bunny here. >> >> >> Energizer Bunny Does What He Does Best ... Keeps Going. >> I can relate that with Leica. Which has been dying for 60 years. >> >> http://www.energizer.com/bunny/bunnybio.aspx >> >> http://www.biblio.com/details.php?dcx=15459766&src=frg >> New York, NY, U.S.A.: Simon & Schuster, 1993. Stabiner finds out what >> makes >> Chiat/Day march to a different drummer in the world of advertising. A >> scuff >> on the front free endpaper. Perhaps the most creative advertising agency >> in >> the United States, as evidenced by its work on the Energizer Bunny ads and >> its famous "Why 1984 won't be 1984" commercial that launched the Macintosh >> for Apple Computer, Chiat/Day rattles consumers, and often clients, who >> think they know what to expect from commercials. . ISBN: 0671723464 . Hard >> Cover. Very Good/Very Good. 4to - over 93Z<caron>4" - 12" tall. >> ADVERTISING >> AGENCIES >> BUSINESS ECONOMICS PROMOTION. >> >> Stabiner? >> >> A Rabiner with staying power!?!? >> A stabbing Rabiner.... >> >> Mark Rabiner >> Photography >> Portland Oregon >> http://rabinergroup.com/ >> >> >> >> >> >> >> _______________________________________________ >> Leica Users Group. >> See http://leica-users.org/mailman/listinfo/lug for more information > > _______________________________________________ > Leica Users Group. > See http://leica-users.org/mailman/listinfo/lug for more information >