[Leica] Leica Hires Ad Agency

[mcyclwritr at comcast.net (mcyclwritr@comcast.net)]

Chiat/Day may (still) be good, but are they up to dealing with Germanthink? 
I can hear the wireless mice ricocheting off cubicle walls even now. 
-----------------------
Klaus: "Pretty ad. I don't like it."

Agency Suit:  "Why is that?"

Klaus:  "It's all photograph with itty-bitty logo. Where's the talk of Leica 
tradition, of Leica precision, of Leica optical excellence?" 

Ritalin-juiced creative director hanging on until Hollywood options his 
screenplay: "Herr Schmidt, the Leica tradition for all things superior is 
systemic within the brand and we must reach an eager, new consumer who 
recognizes the appeal of digital camera systems that redefine photography in 
ways that are sensitive yet daring, revealing yet personal."

Klaus:  "So ve have a flower growing out of a pork and beans can in the city 
landfill as the bleed photograph dis pretty ad? Dat says all dat?" 

Agency Suit: "Klaus I'm with you. So perceptive. So incisive. I told 
creative that that visual just would not resonate with our core consumers or 
conquest markets and, at the end of the day, we had to structure Leica's 
push into photography's digital future with focus locked on Leica 
excellence."
--------------------
Have your Chiat/Day mole take notes. Tell me how wrong this is in, oh, six 
months.  Wait, make that a year. After all, there's that budget-sucking 
exercise known as rebranding to go through, first. Not to mention the focus 
groups.      

-Chris Lawson


> On 10/31/05 8:01 AM, "feli" <feli2@earthlink.net> typed:
> 
> > Chiat \Day? Now that's impressive. This is the company that created
> > the 1984 Macintosh commercial,
> > and recent Apple campaigns for the iPod etc.
> > I've worked with them in the past and they a very sharp bunch of people.
> > 
> > 
> > 
> > feli
> > 
> I saw them do a performance at a big conference.
>  We are looking at The Energizer Bunny here.
> 
> 
> Energizer Bunny Does What He Does Best ... Keeps Going.
> I can relate that with Leica. Which has been dying for 60 years.
> 
> http://www.energizer.com/bunny/bunnybio.aspx
> 
> http://www.biblio.com/details.php?dcx=15459766&src=frg
>  New York, NY, U.S.A.: Simon & Schuster, 1993. Stabiner finds out what 
> makes
> Chiat/Day march to a different drummer in the world of advertising. A scuff
> on the front free endpaper. Perhaps the most creative advertising agency in
> the United States, as evidenced by its work on the Energizer Bunny ads and
> its famous "Why 1984 won't be 1984" commercial that launched the Macintosh
> for Apple Computer, Chiat/Day rattles consumers, and often clients, who
> think they know what to expect from commercials. . ISBN: 0671723464 . Hard
> Cover. Very Good/Very Good. 4to - over 93Z<caron>4" - 12" tall. 
> ADVERTISING AGENCIES
> BUSINESS ECONOMICS PROMOTION.
> 
> Stabiner?
> 
> A Rabiner with staying power!?!?
> A stabbing Rabiner....
> 
> Mark Rabiner
> Photography
> Portland Oregon
> http://rabinergroup.com/
> 
> 
> 
> 
> 
> 
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