[Leica] Leica Hires Ad Agency

[mcyclwritr at comcast.net (mcyclwritr@comcast.net)]

Oh, baby. (Meant in a respectful, non-sexual, non-gender-specific context, 
of course.)

-Chris Lawson


> Seems like you've been around in advertising land :-)
> 
> 
> > From: <mcyclwritr@comcast.net>
> > Reply-To: Leica Users Group <lug@leica-users.org>
> > Date: Tue, 01 Nov 2005 19:23:04 +0000
> > To: Leica Users Group <lug@leica-users.org>
> > Subject: Re: [Leica] Leica Hires Ad Agency
> > 
> > Chiat/Day may (still) be good, but are they up to dealing with 
> > Germanthink? I
> > can hear the wireless mice ricocheting off cubicle walls even now.
> > -----------------------
> > Klaus: "Pretty ad. I don't like it."
> > 
> > Agency Suit:  "Why is that?"
> > 
> > Klaus:  "It's all photograph with itty-bitty logo. Where's the talk of 
> > Leica
> > tradition, of Leica precision, of Leica optical excellence?"
> > 
> > Ritalin-juiced creative director hanging on until Hollywood options his
> > screenplay: "Herr Schmidt, the Leica tradition for all things superior is
> > systemic within the brand and we must reach an eager, new consumer who
> > recognizes the appeal of digital camera systems that redefine 
> > photography in
> > ways that are sensitive yet daring, revealing yet personal."
> > 
> > Klaus:  "So ve have a flower growing out of a pork and beans can in the 
> > city
> > landfill as the bleed photograph dis pretty ad? Dat says all dat?"
> > 
> > Agency Suit: "Klaus I'm with you. So perceptive. So incisive. I told 
> > creative
> > that that visual just would not resonate with our core consumers or 
> > conquest
> > markets and, at the end of the day, we had to structure Leica's push into
> > photography's digital future with focus locked on Leica excellence."
> > --------------------
> > Have your Chiat/Day mole take notes. Tell me how wrong this is in, oh, 
> > six
> > months.  Wait, make that a year. After all, there's that budget-sucking
> > exercise known as rebranding to go through, first. Not to mention the 
> > focus
> > groups.      
> > 
> > -Chris Lawson
> > 
> > 
> >> On 10/31/05 8:01 AM, "feli" <feli2@earthlink.net> typed:
> >> 
> >>> Chiat \Day? Now that's impressive. This is the company that created
> >>> the 1984 Macintosh commercial,
> >>> and recent Apple campaigns for the iPod etc.
> >>> I've worked with them in the past and they a very sharp bunch of 
> >>> people.
> >>> 
> >>> 
> >>> 
> >>> feli
> >>> 
> >> I saw them do a performance at a big conference.
> >>  We are looking at The Energizer Bunny here.
> >> 
> >> 
> >> Energizer Bunny Does What He Does Best ... Keeps Going.
> >> I can relate that with Leica. Which has been dying for 60 years.
> >> 
> >> http://www.energizer.com/bunny/bunnybio.aspx
> >> 
> >> http://www.biblio.com/details.php?dcx=15459766&src=frg
> >>  New York, NY, U.S.A.: Simon & Schuster, 1993. Stabiner finds out what 
> >> makes
> >> Chiat/Day march to a different drummer in the world of advertising. A 
> >> scuff
> >> on the front free endpaper. Perhaps the most creative advertising 
> >> agency in
> >> the United States, as evidenced by its work on the Energizer Bunny ads 
> >> and
> >> its famous "Why 1984 won't be 1984" commercial that launched the 
> >> Macintosh
> >> for Apple Computer, Chiat/Day rattles consumers, and often clients, who
> >> think they know what to expect from commercials. . ISBN: 0671723464 . 
> >> Hard
> >> Cover. Very Good/Very Good. 4to - over 93Z<caron>4" - 12" tall. 
> >> ADVERTISING
> >> AGENCIES
> >> BUSINESS ECONOMICS PROMOTION.
> >> 
> >> Stabiner?
> >> 
> >> A Rabiner with staying power!?!?
> >> A stabbing Rabiner....
> >> 
> >> Mark Rabiner
> >> Photography
> >> Portland Oregon
> >> http://rabinergroup.com/
> >> 
> >> 
> >> 
> >> 
> >> 
> >> 
> >> _______________________________________________
> >> Leica Users Group.
> >> See http://leica-users.org/mailman/listinfo/lug for more information
> > 
> > _______________________________________________
> > Leica Users Group.
> > See http://leica-users.org/mailman/listinfo/lug for more information
> > 
> 
> 
> 
> _______________________________________________
> Leica Users Group.
> See http://leica-users.org/mailman/listinfo/lug for more information