Archived posting to the Leica Users Group, 2005/11/01
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]I'm more of the one day we will change the world kind. Always will be. The only way to survive advertiusing, too, IMO. > From: <mcyclwritr@comcast.net> > Reply-To: Leica Users Group <lug@leica-users.org> > Date: Tue, 01 Nov 2005 20:19:17 +0000 > To: Leica Users Group <lug@leica-users.org> > Subject: Re: [Leica] Leica Hires Ad Agency > > Oh, baby. (Meant in a respectful, non-sexual, non-gender-specific context, > of > course.) > > -Chris Lawson > > >> Seems like you've been around in advertising land :-) >> >> >>> From: <mcyclwritr@comcast.net> >>> Reply-To: Leica Users Group <lug@leica-users.org> >>> Date: Tue, 01 Nov 2005 19:23:04 +0000 >>> To: Leica Users Group <lug@leica-users.org> >>> Subject: Re: [Leica] Leica Hires Ad Agency >>> >>> Chiat/Day may (still) be good, but are they up to dealing with >>> Germanthink? >>> I >>> can hear the wireless mice ricocheting off cubicle walls even now. >>> ----------------------- >>> Klaus: "Pretty ad. I don't like it." >>> >>> Agency Suit: "Why is that?" >>> >>> Klaus: "It's all photograph with itty-bitty logo. Where's the talk of >>> Leica >>> tradition, of Leica precision, of Leica optical excellence?" >>> >>> Ritalin-juiced creative director hanging on until Hollywood options his >>> screenplay: "Herr Schmidt, the Leica tradition for all things superior is >>> systemic within the brand and we must reach an eager, new consumer who >>> recognizes the appeal of digital camera systems that redefine >>> photography in >>> ways that are sensitive yet daring, revealing yet personal." >>> >>> Klaus: "So ve have a flower growing out of a pork and beans can in the >>> city >>> landfill as the bleed photograph dis pretty ad? Dat says all dat?" >>> >>> Agency Suit: "Klaus I'm with you. So perceptive. So incisive. I told >>> creative >>> that that visual just would not resonate with our core consumers or >>> conquest >>> markets and, at the end of the day, we had to structure Leica's push into >>> photography's digital future with focus locked on Leica excellence." >>> -------------------- >>> Have your Chiat/Day mole take notes. Tell me how wrong this is in, oh, >>> six >>> months. Wait, make that a year. After all, there's that budget-sucking >>> exercise known as rebranding to go through, first. Not to mention the >>> focus >>> groups. >>> >>> -Chris Lawson >>> >>> >>>> On 10/31/05 8:01 AM, "feli" <feli2@earthlink.net> typed: >>>> >>>>> Chiat \Day? Now that's impressive. This is the company that created >>>>> the 1984 Macintosh commercial, >>>>> and recent Apple campaigns for the iPod etc. >>>>> I've worked with them in the past and they a very sharp bunch of >>>>> people. >>>>> >>>>> >>>>> >>>>> feli >>>>> >>>> I saw them do a performance at a big conference. >>>> We are looking at The Energizer Bunny here. >>>> >>>> >>>> Energizer Bunny Does What He Does Best ... Keeps Going. >>>> I can relate that with Leica. Which has been dying for 60 years. >>>> >>>> http://www.energizer.com/bunny/bunnybio.aspx >>>> >>>> http://www.biblio.com/details.php?dcx=15459766&src=frg >>>> New York, NY, U.S.A.: Simon & Schuster, 1993. Stabiner finds out what >>>> makes >>>> Chiat/Day march to a different drummer in the world of advertising. A >>>> scuff >>>> on the front free endpaper. Perhaps the most creative advertising >>>> agency in >>>> the United States, as evidenced by its work on the Energizer Bunny ads >>>> and >>>> its famous "Why 1984 won't be 1984" commercial that launched the >>>> Macintosh >>>> for Apple Computer, Chiat/Day rattles consumers, and often clients, who >>>> think they know what to expect from commercials. . ISBN: 0671723464 . >>>> Hard >>>> Cover. Very Good/Very Good. 4to - over 93Z<caron>4" - 12" tall. >>>> ADVERTISING >>>> AGENCIES >>>> BUSINESS ECONOMICS PROMOTION. >>>> >>>> Stabiner? >>>> >>>> A Rabiner with staying power!?!? >>>> A stabbing Rabiner.... >>>> >>>> Mark Rabiner >>>> Photography >>>> Portland Oregon >>>> http://rabinergroup.com/ >>>> >>>> >>>> >>>> >>>> >>>> >>>> _______________________________________________ >>>> Leica Users Group. >>>> See http://leica-users.org/mailman/listinfo/lug for more information >>> >>> _______________________________________________ >>> Leica Users Group. >>> See http://leica-users.org/mailman/listinfo/lug for more information >>> >> >> >> >> _______________________________________________ >> Leica Users Group. >> See http://leica-users.org/mailman/listinfo/lug for more information > > _______________________________________________ > Leica Users Group. > See http://leica-users.org/mailman/listinfo/lug for more information >