Archived posting to the Leica Users Group, 2005/11/01

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Subject: [Leica] Leica Hires Ad Agency
From: philippe.orlent at pandora.be (Philippe Orlent)
Date: Tue Nov 1 12:39:53 2005

I'm more of the one day we will change the world kind. Always will be. The
only way to survive advertiusing, too, IMO.


> From: <mcyclwritr@comcast.net>
> Reply-To: Leica Users Group <lug@leica-users.org>
> Date: Tue, 01 Nov 2005 20:19:17 +0000
> To: Leica Users Group <lug@leica-users.org>
> Subject: Re: [Leica] Leica Hires Ad Agency
> 
> Oh, baby. (Meant in a respectful, non-sexual, non-gender-specific context, 
> of
> course.)
> 
> -Chris Lawson
> 
> 
>> Seems like you've been around in advertising land :-)
>> 
>> 
>>> From: <mcyclwritr@comcast.net>
>>> Reply-To: Leica Users Group <lug@leica-users.org>
>>> Date: Tue, 01 Nov 2005 19:23:04 +0000
>>> To: Leica Users Group <lug@leica-users.org>
>>> Subject: Re: [Leica] Leica Hires Ad Agency
>>> 
>>> Chiat/Day may (still) be good, but are they up to dealing with 
>>> Germanthink?
>>> I
>>> can hear the wireless mice ricocheting off cubicle walls even now.
>>> -----------------------
>>> Klaus: "Pretty ad. I don't like it."
>>> 
>>> Agency Suit:  "Why is that?"
>>> 
>>> Klaus:  "It's all photograph with itty-bitty logo. Where's the talk of 
>>> Leica
>>> tradition, of Leica precision, of Leica optical excellence?"
>>> 
>>> Ritalin-juiced creative director hanging on until Hollywood options his
>>> screenplay: "Herr Schmidt, the Leica tradition for all things superior is
>>> systemic within the brand and we must reach an eager, new consumer who
>>> recognizes the appeal of digital camera systems that redefine 
>>> photography in
>>> ways that are sensitive yet daring, revealing yet personal."
>>> 
>>> Klaus:  "So ve have a flower growing out of a pork and beans can in the 
>>> city
>>> landfill as the bleed photograph dis pretty ad? Dat says all dat?"
>>> 
>>> Agency Suit: "Klaus I'm with you. So perceptive. So incisive. I told
>>> creative
>>> that that visual just would not resonate with our core consumers or 
>>> conquest
>>> markets and, at the end of the day, we had to structure Leica's push into
>>> photography's digital future with focus locked on Leica excellence."
>>> --------------------
>>> Have your Chiat/Day mole take notes. Tell me how wrong this is in, oh, 
>>> six
>>> months.  Wait, make that a year. After all, there's that budget-sucking
>>> exercise known as rebranding to go through, first. Not to mention the 
>>> focus
>>> groups.      
>>> 
>>> -Chris Lawson
>>> 
>>> 
>>>> On 10/31/05 8:01 AM, "feli" <feli2@earthlink.net> typed:
>>>> 
>>>>> Chiat \Day? Now that's impressive. This is the company that created
>>>>> the 1984 Macintosh commercial,
>>>>> and recent Apple campaigns for the iPod etc.
>>>>> I've worked with them in the past and they a very sharp bunch of 
>>>>> people.
>>>>> 
>>>>> 
>>>>> 
>>>>> feli
>>>>> 
>>>> I saw them do a performance at a big conference.
>>>>  We are looking at The Energizer Bunny here.
>>>> 
>>>> 
>>>> Energizer Bunny Does What He Does Best ... Keeps Going.
>>>> I can relate that with Leica. Which has been dying for 60 years.
>>>> 
>>>> http://www.energizer.com/bunny/bunnybio.aspx
>>>> 
>>>> http://www.biblio.com/details.php?dcx=15459766&src=frg
>>>>  New York, NY, U.S.A.: Simon & Schuster, 1993. Stabiner finds out what
>>>> makes
>>>> Chiat/Day march to a different drummer in the world of advertising. A 
>>>> scuff
>>>> on the front free endpaper. Perhaps the most creative advertising 
>>>> agency in
>>>> the United States, as evidenced by its work on the Energizer Bunny ads 
>>>> and
>>>> its famous "Why 1984 won't be 1984" commercial that launched the 
>>>> Macintosh
>>>> for Apple Computer, Chiat/Day rattles consumers, and often clients, who
>>>> think they know what to expect from commercials. . ISBN: 0671723464 . 
>>>> Hard
>>>> Cover. Very Good/Very Good. 4to - over 93Z<caron>4" - 12" tall. 
>>>> ADVERTISING
>>>> AGENCIES
>>>> BUSINESS ECONOMICS PROMOTION.
>>>> 
>>>> Stabiner?
>>>> 
>>>> A Rabiner with staying power!?!?
>>>> A stabbing Rabiner....
>>>> 
>>>> Mark Rabiner
>>>> Photography
>>>> Portland Oregon
>>>> http://rabinergroup.com/
>>>> 
>>>> 
>>>> 
>>>> 
>>>> 
>>>> 
>>>> _______________________________________________
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>>>> See http://leica-users.org/mailman/listinfo/lug for more information
>>> 
>>> _______________________________________________
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>>> 
>> 
>> 
>> 
>> _______________________________________________
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> 
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In reply to: Message from mcyclwritr at comcast.net (mcyclwritr@comcast.net) ([Leica] Leica Hires Ad Agency)