Archived posting to the Leica Users Group, 2005/08/24
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]Beta is a pro video system, VHS a consumer system - not comparable IMO. But, do you mean that's why VHS won over video2000 and betamax though these two systems were better? Then I could agree. Didier >Which is why Beta won over VHS. :-) > > > In mid to long term, brands are ONLY winning because they deliver a by > > consumers defined/desired quality. > > It's up to marketing to understand their consumers and either develop > > what > > they want, or what they (might) need. Which is not the same as creating > > artificial needs. > > And it's up to advertising to communicate the above in an effective way. > > That is the way it works. Not vice versa.