Archived posting to the Leica Users Group, 2005/08/24

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Subject: [Leica] Canon Introduces 2 new digital SLR's
From: philippe.orlent at pandora.be (Philippe Orlent)
Date: Wed Aug 24 11:46:34 2005
 
> From: "B. D. Colen" <bdcolen@comcast.net>
> Reply-To: Leica Users Group <lug@leica-users.org>
> Date: Wed, 24 Aug 2005 11:04:45 -0400
> To: Leica Users Group <lug@leica-users.org>
> Subject: Re: [Leica] Canon Introduces 2 new digital SLR's
> 
> Canon isn't winning simply
> because of advertising and PR, they're winning because they Canon's are
> delivering the quality images.

In mid to long term, brands are ONLY winning because they deliver a by
consumers defined/desired quality.
It's up to marketing to understand their consumers and either develop what
they want, or what they (might) need. Which is not the same as creating
artificial needs.
And it's up to advertising to communicate the above in an effective way.
That is the way it works. Not vice versa.
Replies: Reply from langeratcarleton at gmail.com (Mark Langer) ([Leica] Canon Introduces 2 new digital SLR's)
 In reply to: Message from bdcolen at comcast.net (B. D. Colen) ([Leica] Canon Introduces 2 new digital SLR's)