Archived posting to the Leica Users Group, 2005/08/24[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]
> From: "B. D. Colen" <firstname.lastname@example.org> > Reply-To: Leica Users Group <email@example.com> > Date: Wed, 24 Aug 2005 11:04:45 -0400 > To: Leica Users Group <firstname.lastname@example.org> > Subject: Re: [Leica] Canon Introduces 2 new digital SLR's > > Canon isn't winning simply > because of advertising and PR, they're winning because they Canon's are > delivering the quality images. In mid to long term, brands are ONLY winning because they deliver a by consumers defined/desired quality. It's up to marketing to understand their consumers and either develop what they want, or what they (might) need. Which is not the same as creating artificial needs. And it's up to advertising to communicate the above in an effective way. That is the way it works. Not vice versa.