Archived posting to the Leica Users Group, 2005/08/24

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Subject: [Leica] leica branded lenses
From: rangefinder at screengang.com (Didier Ludwig)
Date: Wed Aug 24 15:26:19 2005
References: <BF32579B.427D%bdcolen@comcast.net> <6498A21C-2F74-4DA6-AF2C-6A03F5FE20F8@cox.net>
 
>I have been seeing more lenses bearing the name leica, than I ever could 
>have  dreamed of... all in promotions for and on panasonics.... shouting 
>cachet, screaming quality, selling for relatively low prices...what is 
>Leica getting out of this? If they are not getting big bucks out of this, 
>why are they doing it, and why won't they do it for other camera makers?
>Steve

AFAIK, Leica has cancelled the collaboration with Panasonic recently, which 
has muted the rumours about Leica might join the 4/3 standard.

Leica had certainly made (some) money with it's name on Panasonic lenses, 
but the main reason must have been a strategic one - to keep a foot in the 
digital future's door. But I haven't heard anything if they will 
collaborate with another company. To be honest, I haven't heard anything at 
all from Leica since their ad-hoc annouincement in early july.

Didier
Replies: Reply from mccluney at sbcglobal.net (Gene E. McCluney) ([Leica] leica branded lenses)
Reply from msadat at gmail.com (mehrdad) ([Leica] leica branded lenses)
 In reply to: Message from bdcolen at comcast.net (B. D. Colen) ([Leica] Re: LUG Digest, Vol 30, Issue 260)
Message from kididdoc at cox.net (Steve Barbour) ([Leica] leica branded lenses)