[Leica] No comments about the SOFORT ??

[Gerry Walden]

This is very similar to the Fuji Instax, and appears to use the same film. I understand the Instax is very popular in the younger market segment and i feel sure Leica have done their research on this one. There is a big market out there so far untapped by Leica.

Gerry

Gerry Walden LRPS
www.gwpics.com
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> On 18 Sep 2016, at 06:01, Nathan Wajsman <photo at frozenlight.eu> wrote:
> 
> I find it hard to imagine that young people, for whom photos are something you take with a mobile and share on Instagram, will spend the money on buying the film for this device. The only people I know who use instant photography are art types for whom the little prints are an ingredient in further creation.
> 
> Cheers,
> Nathan
> 
> Nathan Wajsman
> Alicante, Spain
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>> On 18 Sep 2016, at 00:33, Douglas Sharp <douglas.sharp at gmx.de> wrote:
>> 
>> AFAIK - there's a group of potential customers that goes by the name of young people;-)
>> 
>> Not all that many here on the list, but a big market segment that Leica has, up to now, seldom addressed or accessed.
>> 
>> Young people get older and - if the Sofort makes them happy - may well stick with the brand and take a closer look at what else it has to offer.
>> 
>> Just like the MINI drivers who move on and up to BMWs. A perfectly logical marketing strategy.
>> 
>> Douglas
>> 
>> 
>> 
>> On 17.09.2016 22:55, Peter Dzwig wrote:
>>> Does it really merit comment?
>>> 
>>> Peter
>>> 
>>> On 15/09/2016 19:48, John McMaster wrote:
>>>> Not sure who the expected market is, although could maybe guess.....
>>>> 
>>>> http://en.leica-camera.com/Photography/Leica-Sofort
>>>> 
>>>> john
>>>> 
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>>>> 
>> 
>> 
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