[Leica] No comments about the SOFORT ??

[Nathan Wajsman]

I find it hard to imagine that young people, for whom photos are something you take with a mobile and share on Instagram, will spend the money on buying the film for this device. The only people I know who use instant photography are art types for whom the little prints are an ingredient in further creation.

Cheers,
Nathan

Nathan Wajsman
Alicante, Spain
http://www.frozenlight.eu <http://www.frozenlight.eu/>
http:// <http://www.greatpix.eu/>www.greatpix.eu
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YNWA













> On 18 Sep 2016, at 00:33, Douglas Sharp <douglas.sharp at gmx.de> wrote:
> 
> AFAIK - there's a group of potential customers that goes by the name of young people;-)
> 
> Not all that many here on the list, but a big market segment that Leica has, up to now, seldom addressed or accessed.
> 
> Young people get older and - if the Sofort makes them happy - may well stick with the brand and take a closer look at what else it has to offer.
> 
> Just like the MINI drivers who move on and up to BMWs. A perfectly logical marketing strategy.
> 
> Douglas
> 
> 
> 
> On 17.09.2016 22:55, Peter Dzwig wrote:
>> Does it really merit comment?
>> 
>> Peter
>> 
>> On 15/09/2016 19:48, John McMaster wrote:
>>> Not sure who the expected market is, although could maybe guess.....
>>> 
>>> http://en.leica-camera.com/Photography/Leica-Sofort
>>> 
>>> john
>>> 
>>> _______________________________________________
>>> Leica Users Group.
>>> See http://leica-users.org/mailman/listinfo/lug for more information
>>> 
> 
> 
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