[Leica] No comments about the SOFORT ??

[Douglas Sharp]

AFAIK - there's a group of potential customers that 
goes by the name of young people;-)

Not all that many here on the list, but a big market 
segment that Leica has, up to now, seldom addressed or 
accessed.

Young people get older and - if the Sofort makes them 
happy - may well stick with the brand and take a closer 
look at what else it has to offer.

Just like the MINI drivers who move on and up to BMWs. 
A perfectly logical marketing strategy.

Douglas



On 17.09.2016 22:55, Peter Dzwig wrote:
> Does it really merit comment?
>
> Peter
>
> On 15/09/2016 19:48, John McMaster wrote:
>> Not sure who the expected market is, although could maybe guess.....
>>
>> http://en.leica-camera.com/Photography/Leica-Sofort
>>
>> john
>>
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