[Leica] No comments about the SOFORT ??

Mark Rabiner mark at rabinergroup.com
Sun Sep 18 10:35:03 PDT 2016


As its going for 300 bucks I cant see any way its going to be made in the
new Leica circular mall in Wetzlar with wooden mallets by third generation
mallet hitters taking a beer break for lunch.. Its going to be made where
they have the space to do by the tens of thousands so at that's going to be
made by slave children in Thailand. (exaggeration but you get my point)

.


On 9/18/16 3:14 AM, "Gerry Walden" <gerry.walden at icloud.com> wrote:

> This is very similar to the Fuji Instax, and appears to use the same film. I
> understand the Instax is very popular in the younger market segment and i feel
> sure Leica have done their research on this one. There is a big market out
> there so far untapped by Leica.
> 
> Gerry
> 
> Gerry Walden LRPS
> www.gwpics.com
> +44 (0)23 8046 3076 or
> +44 (0)797 287 7932
> 
> 
> 
> 
> 
> 
>> On 18 Sep 2016, at 06:01, Nathan Wajsman <photo at frozenlight.eu> wrote:
>> 
>> I find it hard to imagine that young people, for whom photos are something
>> you take with a mobile and share on Instagram, will spend the money on buying
>> the film for this device. The only people I know who use instant photography
>> are art types for whom the little prints are an ingredient in further
>> creation.
>> 
>> Cheers,
>> Nathan
>> 
>> Nathan Wajsman
>> Alicante, Spain
>> http://www.frozenlight.eu <http://www.frozenlight.eu/>
>> http:// <http://www.greatpix.eu/>www.greatpix.eu
>> PICTURE OF THE WEEK: http://www.fotocycle.dk/paws
>> <http://www.fotocycle.dk/paws>Blog: http://nathansmusings.wordpress.com/
>> <http://nathansmusings.wordpress.com/>
>> Cycling: http://www.crazyguyonabike.com/belgiangator
>> <http://www.crazyguyonabike.com/belgiangator>
>> YNWA
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>>> On 18 Sep 2016, at 00:33, Douglas Sharp <douglas.sharp at gmx.de> wrote:
>>> 
>>> AFAIK - there's a group of potential customers that goes by the name of
>>> young people;-)
>>> 
>>> Not all that many here on the list, but a big market segment that Leica has,
>>> up to now, seldom addressed or accessed.
>>> 
>>> Young people get older and - if the Sofort makes them happy - may well stick
>>> with the brand and take a closer look at what else it has to offer.
>>> 
>>> Just like the MINI drivers who move on and up to BMWs. A perfectly logical
>>> marketing strategy.
>>> 
>>> Douglas
>>> 
>>> 
>>> 
>>> On 17.09.2016 22:55, Peter Dzwig wrote:
>>>> Does it really merit comment?
>>>> 
>>>> Peter
>>>> 
>>>> On 15/09/2016 19:48, John McMaster wrote:
>>>>> Not sure who the expected market is, although could maybe guess.....
>>>>> 
>>>>> http://en.leica-camera.com/Photography/Leica-Sofort
>>>>> 
>>>>> john
>>>>> 
>>>>> _______________________________________________
>>>>> Leica Users Group.
>>>>> See http://leica-users.org/mailman/listinfo/lug for more information
>>>>> 
>>> 
>>> 
>>> _______________________________________________
>>> Leica Users Group.
>>> See http://leica-users.org/mailman/listinfo/lug for more information
>> 
>> 
>> _______________________________________________
>> Leica Users Group.
>> See http://leica-users.org/mailman/listinfo/lug for more information
> 
> 
> _______________________________________________
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-- 
Mark William Rabiner
Photographer
http://gallery.leica-users.org/v/lugalrabs/




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