Archived posting to the Leica Users Group, 2008/10/19
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]I support Leica and respect Dr Kaufmann's ability, commitment and enormous investment in Leica's future. Leica have said that there will be an R10 after the S system and that the market expects it to be AF. I agree with Douglas that the development and technology of the S2 system is likely to benefit future Leica camera models. The sensor technology and AF system would seem to be obvious candidates. Cheers Geoff http://www.pbase.com/hoppyman/e http://gallery.leica-users.org/v/gh/ -----Original Message----- From: lug-bounces+hoppyman=bigpond.net.au@leica-users.org [mailto:lug-bounces+hoppyman=bigpond.net.au@leica-users.org] On Behalf Of Frank Filippone Sent: Monday, 20 October 2008 13:29 To: 'Leica Users Group' Subject: RE: [Leica] Leica S R - a few marketing and pricing strategy insights I hate to burst your bubble, but the S2 volume will me miniscule. The R10 volume can be significant. To say that the S2 technology, when migrated to the R10 will save Leica money, is like saying that building the Tesla car and migrating the volume to the Prius will save money... the tail is wagging the dog. The volume is in the R10. The S2 may be the technology developer, but the R10 is the financial leader. I disagree with the word .. courageous..... I have other, less palatable names for the decision. The R10 will have no relationship in pricing to the R9. It will be significantly more than $5K. ( if the M8.2 is $6300, then the "improved" and "more complex" R10 will be higher.) I am betting $8K, or more. It certainly will put a kaboosh on any dream I have of purchasing one...... Perspective: And that is 1/2 the price of a S2 ! Frank Filippone red735i@earthlink.net The S2 was a courageous decision and lays a hell of a lot of groundwork for the Leicas to come - whatever the system or format - they are now teamed up with the best sensor and processor providers and have gathered their own experience the hard way, without buying in existing technology. What's left is to stay ahead of the game and widen their customer base with products that convince or persuade new and existing customers alike. It would be absolutely stupid (perhaps commercial suicide) to put any new R camera in a price bracket far above the R9, and I doubt very much that this will be the case - because they already know who you are, what you earn and how much you are prepared to spend. The development and technology costs for electronics, sensor, processor and all the peripheral bits and bobs have already been covered by the S2, now "all" they have to do is put most of it into a smaller body. Common components/technologies mean improved cost-effectiveness. And they already know what it has to cost on the market. Cheers Douglas _______________________________________________ Leica Users Group. See http://leica-users.org/mailman/listinfo/lug for more information