Archived posting to the Leica Users Group, 2011/06/14

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Subject: [Leica] Another R option (now M9)
From: richard at imagecraft.com (Richard Man)
Date: Tue, 14 Jun 2011 16:12:07 -0700
References: <380-22011621423332627@M2W135.mail2web.com>

Short term vs, medium / long term.

There is enough M9/S2 to satisfy some demand. The new production is to
increase new market.

The new market can be differentiated as not to cannibalized the current high
end. People want the mostest will pony up for the M9/S2, people who want a
back up or are happy with less than mostest but for a more affordable price
would go for this solution - and some of them will move up to the mostest
later.


On Tue, Jun 14, 2011 at 4:03 PM, wildlightphoto at earthlink.net <
wildlightphoto at earthlink.net> wrote:

> Richard Man wrote:
>
> >>>
> Well, the economists can speak up - but of course increased production can
> be met by facility expansion and hiring more workers. They will have to
> decide whether the investment risk is worth is or not.
>
> Now if indeed they cannot make enough M9 and S2 to meet demand, then even
> this strategy fails, then they can use the new facility to make these other
> products....
> <<<
>
> Bass-ackwards.  If they were going to expand production it should be for
> the most profitable models they can sell.  It's a better ROI, and there's
> apparently demand for more production of the M9 and S2.  A lower-spec'd
> model isn't usually the most profitable one.
>
> Doug Herr
> Birdman of Sacraemnto
> http://www.wildlightphoto.com
>
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-- 
// richard <http://www.imagecraft.com/>
// icc blog: <http://imagecraft.com/blog/>
// richard's personal photo blog: <http://www.5pmlight.com>
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In reply to: Message from wildlightphoto at earthlink.net (wildlightphoto at earthlink.net) ([Leica] Another R option (now M9))