Archived posting to the Leica Users Group, 2011/01/14
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]I explained in the original message - in the Middle East, they read from right to left. So a clean item of laundry goes into the washing liquid and comes out dirty. Cheers Jayanand On Sat, Jan 15, 2011 at 11:55 AM, robert <pitbmail-lug at yahoo.com> wrote: > I give. Why did sales fall off a cliff? > > --- On Fri, 1/14/11, Jim Nichols <jhnichols at lighttube.net> wrote: > > > From: Jim Nichols <jhnichols at lighttube.net> > Subject: Re: [Leica] From A to B or B to A > To: "Leica Users Group" <lug at leica-users.org> > Date: Friday, January 14, 2011, 7:06 PM > > > Poor choice of "dirty item of laundry" ? > > Jim Nichols > Tullahoma, TN USA > ----- Original Message ----- > From: "Jayanand Govindaraj" <jayanand at gmail.com> > To: "Leica Users Group" <lug at leica-users.org> > Sent: Friday, January 14, 2011 8:55 PM > Subject: Re: [Leica] From A to B or B to A > > > > Larry, > > Great guess - it was Hindustan Unilever, the Indian subsidiary, trying to > > sell Surf, the market leader in the detergent segment in India. > > Cheers > > Jayanand > > > > > > On Sat, Jan 15, 2011 at 3:08 AM, Lawrence Zeitlin > > <lrzeitlin at gmail.com>wrote: > > > >> Jayanand writes: > >> "A company wanted to launch a detergent in Dubai. So they rented the > best > >> > >> outdoor hoarding they could find, and put their graphic message - a > >> triptych > >> > >> - a housewife with a dirty item of laundry in her hand, dipping it in > the > >> > >> washing liquid, and the item, as usual, emerging shiny clean. The usual > >> > >> stuff we have seen from detergent manufacturers ever since advertising > >> > >> started. But sales of the product abruptly fell off a cliff to zero. Can > >> you > >> > >> guess why?" > >> > >> > >> - - - - - > >> > >> > >> Was the company Unilever? After a series of goof ups trying to sell soap > >> to > >> the great unwashed sector of the world, they funded a chair for me at > the > >> University of Wales to research and write a book on Cross Cultural > >> Marketing > >> and Management. Unfortunately the book wasn't finished until 2000. No > >> pictures though. > >> > >> Larry Z > >> > >> _______________________________________________ > >> Leica Users Group. > >> See http://leica-users.org/mailman/listinfo/lug for more information > >> > > > > _______________________________________________ > > Leica Users Group. > > See http://leica-users.org/mailman/listinfo/lug for more information > > > > > > > > _______________________________________________ > Leica Users Group. > See http://leica-users.org/mailman/listinfo/lug for more information > > _______________________________________________ > Leica Users Group. > See http://leica-users.org/mailman/listinfo/lug for more information >