Archived posting to the Leica Users Group, 2011/01/14

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Subject: [Leica] From A to B or B to A
From: jhnichols at lighttube.net (Jim Nichols)
Date: Fri, 14 Jan 2011 21:06:03 -0600
References: <AANLkTim99ftCqVfc4k97AACgEe9t5=nvkAu4gGBbdc2g@mail.gmail.com> <AANLkTiktgZgtVkOkWdJvFj8WXxAYshPcJEGXGS9ELmR-@mail.gmail.com>

Poor choice of "dirty item of laundry" ?

Jim Nichols
Tullahoma, TN USA
----- Original Message ----- 
From: "Jayanand Govindaraj" <jayanand at gmail.com>
To: "Leica Users Group" <lug at leica-users.org>
Sent: Friday, January 14, 2011 8:55 PM
Subject: Re: [Leica] From A to B or B to A


> Larry,
> Great guess - it was Hindustan Unilever, the Indian subsidiary, trying to
> sell Surf, the market leader in the detergent segment in India.
> Cheers
> Jayanand
>
>
> On Sat, Jan 15, 2011 at 3:08 AM, Lawrence Zeitlin 
> <lrzeitlin at gmail.com>wrote:
>
>> Jayanand writes:
>> "A company wanted to launch a detergent in Dubai. So they rented the best
>>
>> outdoor hoarding they could find, and put their graphic message - a
>> triptych
>>
>> - a housewife with a dirty item of laundry in her hand, dipping it in the
>>
>> washing liquid, and the item, as usual, emerging shiny clean. The usual
>>
>> stuff we have seen from detergent manufacturers ever since advertising
>>
>> started. But sales of the product abruptly fell off a cliff to zero. Can
>> you
>>
>> guess why?"
>>
>>
>> - - - - -
>>
>>
>> Was the company Unilever? After a series of goof ups trying to sell soap 
>> to
>> the great unwashed sector of the world, they funded a chair for me at the
>> University of Wales to research and write a book on Cross Cultural
>> Marketing
>> and Management. Unfortunately the book wasn't finished until 2000. No
>> pictures though.
>>
>> Larry Z
>>
>> _______________________________________________
>> Leica Users Group.
>> See http://leica-users.org/mailman/listinfo/lug for more information
>>
>
> _______________________________________________
> Leica Users Group.
> See http://leica-users.org/mailman/listinfo/lug for more information
>
> 




Replies: Reply from philippe.amard at sfr.fr (philippe.amard at sfr.fr) ([Leica] Tr: Re: Re: From A to B or B to A)
Reply from pitbmail-lug at yahoo.com (robert) ([Leica] From A to B or B to A)
In reply to: Message from lrzeitlin at gmail.com (Lawrence Zeitlin) ([Leica] From A to B or B to A)
Message from jayanand at gmail.com (Jayanand Govindaraj) ([Leica] From A to B or B to A)