IMG: RE: [Leica] Framelines

[tedgrant at shaw.ca (Ted Grant)]

Ken Carney offered:

>>>  The only drawback is that it seems so many photographers are no longer
printing - just displaying images.<<<

 

Hi Ken,

And right there is a major loss to photography! Everyone thinks like
Lemmings and only screen display their photographs. A simple but stupid
concept!

Example. 

Photographer is about to "show his or her best work" to an art director or
photo editor for a potential assignment or as new client. So they load a
bunch of images on a CD and warmly in hand take it to the editor.

Now consider this for a moment. 

The editor spends hours and hours every day looking at the computer screen
with hundreds upon hundreds of photographs, in some cases shot by some of
the best in the world.

 

Now photog, CD in hand, arrives and hands it to the tired eyed editor who
grudgingly inserts it to his computer. That's the one he's been looking at
for the past 7 hours and he's really ready to go home before his eye balls
fall out! Now how excited do you think he's going to be looking at another
damn CD!

I mentioned this on list a while back. 

When I go to see someone new about a shoot I never just take a CD, hell
every idiot and their uncles do that. I always take a dozen 12X18 prints on
double weight fiber base fine art paper! Yep Epson Printed!

Like they feel wonderful in hand and because it's a nice feeling they look
fantastic instead of the same old screen image.

 

Yep it cost a few extra dollars, but getting the assignment is far more
important! Now what happens is, the editor takes more time to look at and
"HOLD YOUR PHOTOGRAPHY IN HAND!" He asks more questions and quite often
calls in an assistant to see some "real photographs on paper!"

I found this out purely by accident one day, now it's my criteria all the
time.

Prints in hand have created more locked down assignments than all the CD's
put together.

It's simple and it works!

WHY?

 Because everybody thinks only of putting images on CD, as that's the only
way many learned how to do it! Make prints? "Why?"  is so often the question
followed with this response. "I just look at my stuff on screen, I don't
need to make prints!"

Quite frankly, "there's nothing so beautiful as a great big B&W double
weight paper print in your hands admiring the content of the image!"

CD's are a help, but the prints so often lock down the assignment. And they
create call backs for more work!! 

 

ted