Archived posting to the Leica Users Group, 2005/08/24

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Subject: [Leica] Canon Introduces 2 new digital SLR's
From: philippe.orlent at pandora.be (Philippe Orlent)
Date: Wed Aug 24 13:35:58 2005

That is why I said "by consumers defined/desired quality", Mark.


> From: Mark Langer <langeratcarleton@gmail.com>
> Reply-To: Leica Users Group <lug@leica-users.org>
> Date: Wed, 24 Aug 2005 16:09:28 -0400
> To: Leica Users Group <lug@leica-users.org>
> Subject: Re: [Leica] Canon Introduces 2 new digital SLR's
> 
> Which is why Beta won over VHS.  :-)
> 
> Mark
> 
>>> Canon isn't winning simply
>>> because of advertising and PR, they're winning because they Canon's are
>>> delivering the quality images.
>> 
>> In mid to long term, brands are ONLY winning because they deliver a by
>> consumers defined/desired quality.
>> It's up to marketing to understand their consumers and either develop what
>> they want, or what they (might) need. Which is not the same as creating
>> artificial needs.
>> And it's up to advertising to communicate the above in an effective way.
>> That is the way it works. Not vice versa.
>> 
>> 
>> 
>> _______________________________________________
>> Leica Users Group.
>> See http://leica-users.org/mailman/listinfo/lug for more information
>> 
> 
> 
> _______________________________________________
> Leica Users Group.
> See http://leica-users.org/mailman/listinfo/lug for more information
> 



Replies: Reply from red735i at earthlink.net (Frank Filippone) ([Leica] Canon Introduces 2 new digital SLR's)
In reply to: Message from langeratcarleton at gmail.com (Mark Langer) ([Leica] Canon Introduces 2 new digital SLR's)