Archived posting to the Leica Users Group, 2005/08/24
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]Baloney..... Markets get created by convincing the consumer he just must have the item for sale. He just must have it! Advertising is the methodlology by which the message is delivered. Bad qualiity can break the momentum, but even here, the message and attitude is much more important than the distressing facts. Success has almost nothing to do with consumer need or engineering facts. Frank Filippone red735i@earthlink.net brands are ONLY winning because they deliver a by >> consumers defined/desired quality. >> It's up to marketing to understand their consumers and either develop what >> they want, or what they (might) need. Which is not the same as creating >> artificial needs. >> And it's up to advertising to communicate the above in an effective way. >> That is the way it works. Not vice versa. >>