Archived posting to the Leica Users Group, 2005/04/03

[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]

Subject: [Leica] Nathan!!- pricing sale of photograph
From: douglas.sharp at gmx.de (Douglas Sharp)
Date: Sun Apr 3 03:04:58 2005
References: <000701c53823$4cee1790$04000100@acer81080ea37f>

Hello Nathan (I was just on another list, sorry about that, mea culpa)

Similar problem here, a graphic designer wants some of my pictures for a 
website
he's building for an international client (High End HiFi equipment). Any idea
what the going rates are for images for this kind of application. It's a 
matter
of 1 one image for the opening page and about a dozen for the rest of the 
site.

Here's a few of the images it's all about.
http://gallery.leica-users.org/album150
http://gallery.leica-users.org/album150?page=2

Thanks in advance and greetings from sunny Hannover
Douglas
> 
> Hi Steve,
> 
> There are many variables in such a calculation, but to give you an idea,
> 
> I logged into Alamy (of which I am a member), picked an image at random 
> and did some calculations for licensing an image for use in a travel 
> advertising campaign in a UK national newspaper with a circulation of 
> 100,000.
> 
> A couple of examples:
> Image size 1/2 page, 10 inserts during 1 month, inside placement: 
> 1886.18 EUR
> Same thing but with 1 insert: 410.04 EUR
> Same thing but 1 full page: 2263.41 EUR (10 inserts) / 492.05 EUR (1
> insert)
> 
> The variables that determine the price at Alamy are:
> -image size
> -image use
> -kind of media (e.g. national vs. local paper)
> -print run
> -placement (cover, inside cover, back cover, inside)
> -number of inserts
> -duration of campaign
> -territory/country
> -industry
> 
> If you can give me some assumptions about these parameters, I will be 
> happy to calculate a price for you. I think Alamy is a good guideline 
> for the UK market. The prices are in EUR because that is the currency I 
> chose when I signed up with them.
> 
> Nathan
> 
> 
> 
> Steve Unsworth wrote:
> 
>>Can anyone help me? I've been approached by someone wanting to buy one
> 
> 
>>of my photographs for use in a newspaper advertising campaign by a 
>>travel company.
>>
>>The problem is I don't have a clue of what to ask for the image. They 
>>want to either buy the photograph outright for multiple future use 
>>(which I'm not very happy about doing), or buy it for a single usage 
>>in the campaign.
>>
>>Can anyone give me an idea of how to price this in the UK. I expect 
>>the final price will depend on whether it's a national campaign, or 
>>just in the local press, so I'd really appreciate some kind of ball 
>>park figure to go back with.
>>
>>Thanks in advance.
>>
>>Steve
>>
>>
>>_______________________________________________
>>Leica Users Group.
>>See http://leica-users.org/mailman/listinfo/lug for more information
>>
>>
> 
> 




Replies: Reply from philippe.orlent at pandora.be (Philippe Orlent) ([Leica] Nathan!!- pricing sale of photograph)
In reply to: Message from mail at steveunsworth.co.uk (Steve Unsworth) ([Leica] Need help pricing sale of photograph)