Archived posting to the Leica Users Group, 2005/04/03
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]Douglas, Nathan , Steve, Right, since this is part of what I do, I'll try to explain what the advertising world finds reasonable (this is for non stock, and in Belgium. Ex Belgium add to 100% on total for UK and France, 50% for Holland, since larger markets). Although an image, as almost all other things in life, is worth as much as the buyer is willing to pay for it, there are some rules of thumb. Except for a few photographers in the world, who can ask about anything they want. Prices consist of: --- The shooting itself (consisting of photographer's dayrate x number of days of shooting (degressive) + technical costs (camera rental, lighting rental, studio rental, development, printing and such) + location hunting + location renting + set dressing (decor, props, mock-ups, ...) + stylism (clothing, ...) + maquillage (hair included) or food stylism + catering + assistant(s) + ... Included in the above are national media rights for print media only (NO outdoor media and others) for one year. --- +models (their dayrate x number of days of work, sometimes degressive) Included in the above are model release rights for 1 year national usage, only in print (NO outdoor media and others) --- + travel expenses (per km, airline tickets, hotels, ...) + postproduction (scanning, editing, proofing, ...) + courriers, postprod catering, ... --- Postprod takes no rights --- + agent's fee on above total (10 to 15%, depending) --- Then the rights part: This is really about what the photographer wants for it, but usually it is counted in a multiple of the dayrate. The bigger the media coverage, the higher the multiple. --- Models rights is pretty straightforward: any models office is counting about the same rights in function of media coverage. --- Total buy-out for photographer and models is minimum 5 dayrates national and 10 dayrates international. --- Photographer's dayrate (depending of his qualities and how much he's asked): between 750 EUR to 6250 EUR (except for the top of tops) --- Models dayrates (depending of category): 325 EUR to 3000 EUR (except for the top of tops) --- Technical costs: most of the time fixed fee of about 500 EUR Location hunting: 500 EUR per day Location renting: between 500 EUR and 1000 EUR per day Set dresser: 500 EUR per day, renting or buying of props not included Stylist: idem Maquillage: idem Catering: 75 EUR per person Assistant(s): 185 EUR to 375 EUR per assistant --- Travel expenses: add 10% to real prices Postprod: about 1000 EUR per day Courriers, postprod catering, ...: add 10% to real prices --- Payment 50% in front, 50% max 90 days at end of month. --- As a simple example: 1 day of shooting medium category photographer, 1 assistant, studio, no props, 1 model peoples category, model travel costs 1/2 day of postprod, no catering, no agent, rights 1 year national print: photographer 1500 EUR + assistant 185 EUR + technical costs 500 EUR + studio 1/2 day 250 EUR + model 1/2 day 180 EUR + model travel costs 50 EUR + 500 EUR postprod + 75 EUR courrier= 3240 EUR Reshoot costs depending of by whom the error was made. --- Hope this is of any help. Philippe P.S.: 1) straightforward packshots (white background, not too complicated): between 150 EUR and 500 EUR per shot, NO rights counted whatsoever. 2) Stockshots: see their sites. Prices are considerably lower, unless with total buyouts. ---------- > From: Douglas Sharp <douglas.sharp@gmx.de> > Reply-To: Leica Users Group <lug@leica-users.org> > Date: Sun, 03 Apr 2005 12:04:45 +0200 > To: Leica Users Group <lug@leica-users.org> > Subject: [Leica] Nathan!!- pricing sale of photograph > > Hello Nathan (I was just on another list, sorry about that, mea culpa) > > Similar problem here, a graphic designer wants some of my pictures for a > website > he's building for an international client (High End HiFi equipment). Any > idea > what the going rates are for images for this kind of application. It's a > matter > of 1 one image for the opening page and about a dozen for the rest of the > site. > > Here's a few of the images it's all about. > http://gallery.leica-users.org/album150 > http://gallery.leica-users.org/album150?page=2 > > Thanks in advance and greetings from sunny Hannover > Douglas >> >> Hi Steve, >> >> There are many variables in such a calculation, but to give you an idea, >> >> I logged into Alamy (of which I am a member), picked an image at random >> and did some calculations for licensing an image for use in a travel >> advertising campaign in a UK national newspaper with a circulation of >> 100,000. >> >> A couple of examples: >> Image size 1/2 page, 10 inserts during 1 month, inside placement: >> 1886.18 EUR >> Same thing but with 1 insert: 410.04 EUR >> Same thing but 1 full page: 2263.41 EUR (10 inserts) / 492.05 EUR (1 >> insert) >> >> The variables that determine the price at Alamy are: >> -image size >> -image use >> -kind of media (e.g. national vs. local paper) >> -print run >> -placement (cover, inside cover, back cover, inside) >> -number of inserts >> -duration of campaign >> -territory/country >> -industry >> >> If you can give me some assumptions about these parameters, I will be >> happy to calculate a price for you. I think Alamy is a good guideline >> for the UK market. The prices are in EUR because that is the currency I >> chose when I signed up with them. >> >> Nathan >> >> >> >> Steve Unsworth wrote: >> >>> Can anyone help me? I've been approached by someone wanting to buy one >> >> >>> of my photographs for use in a newspaper advertising campaign by a >>> travel company. >>> >>> The problem is I don't have a clue of what to ask for the image. They >>> want to either buy the photograph outright for multiple future use >>> (which I'm not very happy about doing), or buy it for a single usage >>> in the campaign. >>> >>> Can anyone give me an idea of how to price this in the UK. I expect >>> the final price will depend on whether it's a national campaign, or >>> just in the local press, so I'd really appreciate some kind of ball >>> park figure to go back with. >>> >>> Thanks in advance. >>> >>> Steve >>> >>> >>> _______________________________________________ >>> Leica Users Group. >>> See http://leica-users.org/mailman/listinfo/lug for more information >>> >>> >> >> > > > > _______________________________________________ > Leica Users Group. > See http://leica-users.org/mailman/listinfo/lug for more information >