[Leica] Need help pricing sale of photograph

[mail at steveunsworth.co.uk (Steve Unsworth)]

Thanks Nathan, that was exactly what I was looking for.

Steve


-----Original Message-----
From: lug-bounces+mail=steveunsworth.co.uk@leica-users.org
[mailto:lug-bounces+mail=steveunsworth.co.uk@leica-users.org] On Behalf
Of Nathan Wajsman
Sent: 01 April 2005 17:57
To: Leica Users Group
Subject: Re: [Leica] Need help pricing sale of photograph


Hi Steve,

There are many variables in such a calculation, but to give you an idea,

I logged into Alamy (of which I am a member), picked an image at random 
and did some calculations for licensing an image for use in a travel 
advertising campaign in a UK national newspaper with a circulation of 
100,000.

A couple of examples:
Image size 1/2 page, 10 inserts during 1 month, inside placement: 
1886.18 EUR
Same thing but with 1 insert: 410.04 EUR
Same thing but 1 full page: 2263.41 EUR (10 inserts) / 492.05 EUR (1
insert)

The variables that determine the price at Alamy are:
-image size
-image use
-kind of media (e.g. national vs. local paper)
-print run
-placement (cover, inside cover, back cover, inside)
-number of inserts
-duration of campaign
-territory/country
-industry

If you can give me some assumptions about these parameters, I will be 
happy to calculate a price for you. I think Alamy is a good guideline 
for the UK market. The prices are in EUR because that is the currency I 
chose when I signed up with them.

Nathan



Steve Unsworth wrote:
> Can anyone help me? I've been approached by someone wanting to buy one

> of my photographs for use in a newspaper advertising campaign by a 
> travel company.
> 
> The problem is I don't have a clue of what to ask for the image. They 
> want to either buy the photograph outright for multiple future use 
> (which I'm not very happy about doing), or buy it for a single usage 
> in the campaign.
> 
> Can anyone give me an idea of how to price this in the UK. I expect 
> the final price will depend on whether it's a national campaign, or 
> just in the local press, so I'd really appreciate some kind of ball 
> park figure to go back with.
> 
> Thanks in advance.
> 
> Steve
> 
> 
> _______________________________________________
> Leica Users Group.
> See http://leica-users.org/mailman/listinfo/lug for more information
> 
> 

-- 
Nathan Wajsman
Almere, The Netherlands

General photography: http://www.nathanfoto.com
Seville photography: http://www.fotosevilla.com
Stock photography: http://www.alamy.com/search-results.asp?qt=wajsman
http://myloupe.com/home/found_photographer.php?photographer=507
Prints for sale: http://www.photodeluge.com