Archived posting to the Leica Users Group, 2005/03/13
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]No amount of sales tinkering will save Leica. The "visionary" angle is about right - real marketing: designing, making, pricing and distributing things that enough people actually want and can be sold at a profit. Unfortunately, "saving" Leica won't have much to do with folks like us who are interested in expensive well made, carefully engineered, sturdy, relatively simple manual cameras with fine optics. There just aren't enough of us and the numbers are dwindling. While I certainly hope that Leica continues to make M bodies and their lovely, pricey prime lenses, real profits and business progress will have to come from some other product lines. A digital RF line might support a profitable niche business, but I really can't say. The rapid product cycling that characterizes digital cameras seems rather un-Leica like. Scott mehrdad wrote: >they need to do market research and > > come up with todays product, > add a good sales force and sell the hell out of it. > >it is that simple. we all know they make stuff. making stuff is easy, >selling is hard. > >i remember how everybody was so upset when the got rid of the last >ceo, now you know why. he took the company down the wrong path. > >on the other hand (except automotive) Germany like us has become a >service oriented society and thats the beginning of the end most >manufacturing > > > > >On Sun, 13 Mar 2005 22:11:00 -0500, Vick Ko <vick.ko@sympatico.ca> wrote: > > >>I meant to say: >> >>.... They need engineers, and a bean-counter, taking direction from the >>visionary, to make the business succeed... >> >>Regards, >> >>Vick Ko >> >> >>_______________________________________________ >>Leica Users Group. >>See http://leica-users.org/mailman/listinfo/lug for more information >> >> >> > > > >