Archived posting to the Leica Users Group, 2005/02/22
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]Luis, I would suggest that Leica cannot survive independently because it has for some time been run by people who have no competency in running late 20th, early 21st century businesses. The only way it can possibly "survive" is if another company - Cosina? Canon? - buys it, probably to come out with a digital rangefinder with an M lens mount which it will badge Leica, and perhaps to keep the M7 manufacturing going. I believe it's safe to predict that who ever takes over Leica will do away with all the special order camera nonsense, and will probably kill off the MP. -----Original Message----- From: lug-bounces+bdcolen=earthlink.net@leica-users.org [mailto:lug-bounces+bdcolen=earthlink.net@leica-users.org] On Behalf Of Luis Ripoll Sent: Monday, February 21, 2005 6:20 PM To: Users Group Leica Subject: [Leica] LEICA could be clever Hi all Every market has this specialised "niches", Leica compared with the all big volume of the photography market is very small, the core business of Leica is normally quite away from the philosophy and strategies of other Companies. I think that I can say that mainly the target of most companies has be the technology, and modernity (evolution), for Leica has be quality and durability, maybe even on this sense honesty, because they have give us a product almost for the live, why modify a good product?, it has been already improved!. Where are we going with the digital revolution?, I have the impression that in less than two years the international market would be saturated, at this moment many people would start asking himself if they need the last top technology camera and pay probably more money for it than one he has spared during a while without buying film, and that his actual camera has no value. What will do the digital Companies in two years?, maybe they will start to see classical companies as Leica? I don't know how many people, technology, investments could need Leica to survive in a small reduced dimension, Leica has a small but I think a very fidelity market. Leica is not on the main mass targets of other Companies, I think they can continue at least with the lenses. On the other hand, if you was the boss of one of the big companies who can buy Leica, do you really think you was interested on it, with a different product philosophy and with a market who probably thinks on this case that Leica, the genuine quality, is finish?. I think that if I was this boss I would like prefer improve my investment on my actual products (instead to buy Leica), principally if my brand names was Voigtlander or Zeiss, and Leica would be die himself. (This is the world of the Sharks). For these reasons I think if Leica find any solution, the best one, IMHO, would be found inside on the Company, with the coherence with his principles., his core business. I think Leica could be clever, I think should be clever. I don't know if you go to qualify me by optimist or pessimist, this is I appreciate with my business experience. Saludos desde Barcelona Luis _______________________________________________ Leica Users Group. See http://leica-users.org/mailman/listinfo/lug for more information