[Leica] LEICA could be clever

[rdcb37 at dodo.com.au (Rick Dykstra)]

Luis, I hope you are right and that does emerge through it's present 
problem looking clever indeed.  I for one appreciate that when I buy a 
Leica product it is superbly made, will last, be forwards compatible 
and be worth a lot in 30 years time.  I don't own a single digital 
product - I outsource what I need in that respect.  But I would look 
closely at a Digital Module R if it was as good as Leica are sure to 
make it.

Let's see what happens.  I wish I had a spare millions.  I'd buy 'em.

Rick.


On 22/02/2005, at 10:19 AM, Luis Ripoll wrote:

> Hi all
>
> Every market has this specialised ?niches?, Leica compared with the 
> all big
> volume of the photography market is very small, the core business of 
> Leica
> is normally quite away from the philosophy and strategies of other
> Companies. I think that I can say that mainly the target of most 
> companies
> has be the technology, and modernity (evolution), for Leica has be 
> quality
> and durability, maybe even on this sense honesty, because they have 
> give us
> a product almost for the live, why modify a good product?, it has been
> already improved!.
>
> Where are we going with the digital revolution?, I have the impression 
> that
> in less than two years the international market would be saturated, at 
> this
> moment many people would start asking himself if they need the last top
> technology camera and pay probably more money for it than one he has 
> spared
> during a while without buying film, and that his actual camera has no 
> value.
>
> What will do the digital Companies in two years?, maybe they will 
> start to
> see classical companies as Leica?
>
> I don?t know how many people, technology, investments could need Leica 
> to
> survive in a small reduced dimension, Leica has a small but I think a 
> very
> fidelity market. Leica is not on the main mass targets of other 
> Companies, I
> think they can continue at least with the lenses.
>
> On the other hand, if you was the boss of one of the big companies who 
> can
> buy Leica, do you really think you was interested on it, with a 
> different
> product philosophy and with a market who probably thinks on this case 
> that
> Leica, the genuine quality, is finish?. I think that if I was this 
> boss I
> would like prefer improve my investment on my actual products (instead 
> to
> buy Leica), principally if my brand names was Voigtlander or Zeiss, and
> Leica would be die himself. (This is the world of the Sharks).
>
> For these reasons I think if Leica find any solution, the best one, 
> IMHO,
> would be found  inside on the Company, with the coherence with his
> principles?, his core business? I think Leica could be clever, I think
> should be clever?
>
> I don?t know if you go to qualify me by optimist or pessimist, this is 
> I
> appreciate with my business experience?
>
> Saludos desde Barcelona
> Luis
>
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