Archived posting to the Leica Users Group, 2005/02/18
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]If the market isn't us, then Leica has a problem. Younger folks (sheesh, I'm 38) research their product buys online - cars, refrigerators, wedding caterers, pricey guitars, and yes, even cameras. They also express their opinions about these products online, and seek out others' opinions, again, when making their buy decisions. Busy people? Phooey. I ran a company for many years and shopped this way online. My younger brother is a banker at DB, and he too researches product buys online. If Leica's market is a few "offline" greek tycoons and retired dentists, they're screwed - current quarter losses or not. They'd be wise to listen to online communities. It's the word-of-mouth marketing of the present and the future. Scott Afterswift@aol.com wrote: >The market isn't us. But a great company makes a market; as Steve Jobs did >with the Mac Mini. Leica has that opportunity by producing a digital M 35mm >format and a DSLR that can compete with the D70. Then they could sell their >non >pareil lenses to really make profit. > >Bob >_______________________________________________ >Leica Users Group. >See http://leica-users.org/mailman/listinfo/lug for more information > >