Archived posting to the Leica Users Group, 2004/09/30

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Subject: [Leica] New Zeiss Ikon: they know their target...
From: bdcolen at (B. D. Colen)
Date: Thu Sep 30 09:31:37 2004

I don't think so, William. If Leica knew its audience better than the
LUG does, Leica wouldn't now be partially owned by Hermes, and wouldn't
be losing money every year on the R line. The problem with the CL is
that it wasn't an entry level Leica, it was a mini-me Leica.
Bessa/Cosina is doing just fine, and all they're doing is selling
entry-level Leicas and lenses. 

-----Original Message-----
[] On Behalf Of
William G. Lamb, III
Sent: Thursday, September 30, 2004 11:55 AM
To: Leica Users Group
Subject: RE: [Leica] New Zeiss Ikon: they know their target... 


Sounds a lot like the M5 and CL. While I love my M5, the CL never did
much for me..., and we know these cameras both "bombed" some thirty
years ago. Leica is STILL scratching their heads about the failure of
the M5.

Maybe "101" doesn't apply in the land of Leica usage and ergonomics?
Just maybe Leica knows its audience better than the LUG does?



At 01:49 PM 09/29/2004 -02-30, you wrote:
>Sales and Marketing 101.
>Two tier marketing with two levels of product.
>One "entry level" system and the appropriate price point and one 
>"professional" or advanced system. Same mount allows mix and match and 
>need and "financial ability" permit.
>Same as every other manufacturer.
>...AND with even the topline priced below the "elite" market leader 
>(Leica) but with "equal" quality.
>Seems like these marketing boys and girls were hired from the top of 
>the class. Didn't anyone else buy cheap Yashica bodies to put their 
>expensive Contax lenses on?
>I know many who did.
>Greg Locke
>St. John's, Newfoundland
>Independent journalism from
>Newfoundland & Labrador _______________________________________________
>Leica Users Group.
>See for more information

Leica Users Group.
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In reply to: Message from lambroving at (William G. Lamb, III) ([Leica] New Zeiss Ikon: they know their target...)