[Leica] New 35mm Summicron

[Nathan Wajsman]

Yes, your analysis is correct. I am happy to have my M2 and M8 and a few Leica lenses, roughly my age.

Cheers,
Nathan

Nathan Wajsman

Alicante, Spain
http://www.frozenlight.eu <http://www.frozenlight.eu/>
http:// <http://www.greatpix.eu/>www.greatpix.eu
PICTURE OF THE WEEK: http://www.fotocycle.dk/paws <http://www.fotocycle.dk/paws>Blog: http://nathansmusings.wordpress.com/ <http://nathansmusings.wordpress.com/>

Cycling: http://www.crazyguyonabike.com/belgiangator <http://www.crazyguyonabike.com/belgiangator>

YNWA

"I’m not arguing, I’m just explaining why I’m right"












> On 4 Mar 2021, at 18:09, Jayanand Govindaraj via LUG <lug at leica-users.org> wrote:
> 
> Well, it has been obvious to me for 20-25 years now, just by the way the
> company has been marketing itself - in GQ or Esquire rather than Pop Photo
> or Amateur Photographer, and only celebrity endorsements with nary a real
> pro photographer in sight, not even Elliot Erwitt. You really do not have
> to look further than that. Say what you will, Canon/Nikon/Sony/Fuji still
> use the best photographers they have in their camp for their advertising.
> You can even get Leica today as a mail order in the Hodinkee shop - an
> online luxury watch retailer.
> 
> From a purely business viewpoint, I have a lot of sympathy for them,
> though, after all, survival of a company of their small size is only
> possible by concentrating on market niches, which they have done
> successfully - it is just that their niche is not related to
> hobbyist/professional photographers. Just think of the amount of money they
> have been saving by just not having to service around 75-80% of camera
> bodies sold - that is my general estimate of the number that are never
> taken out of their boxes. I am surprised that they are not more generous
> with the fraction of the 20-25% of equipment in use that need service, but
> that could be due to the fact that they just do not need those buyers - the
> hobbyist photographer - any more, because they do not buy new equipment,
> only used stuff for the most part.
> 
> Once you have private equity as stakeholders the only thing that matters at
> all is the bottom line and the consequent P/E ratio for their exit a few
> years down the road. It is no secret that companies making luxury goods
> quote at far higher multiples than those making photographic equipment, so
> it all makes sound business sense in the end - after all they have survived
> as an independent entity while the landscape is littered with those giants
> of their era who are dead or comatose, limping along as a shadow of their
> former selves - Zeiss, Hasselblad, Francke & Heidicke, Voigtlander, Pentax,
> Minolta, etc.
> 
> Cheers
> Jayanand
> 
> On Thu, Mar 4, 2021 at 9:38 PM Nathan <photo at frozenlight.eu> wrote:
> 
>> This is the definitive proof that photographers are no longer the primary
>> market segment for Leica:
>> 
>> 
>> https://store.leica-camera.com/es/es/detail/index/sArticle/8053?utm_source=CRM&utm_medium=email&utm_campaign=Summicron-M-35_7011i0000005TFPAA2&utm_term=https%3a%2f%2fstore.leica-camera.com%2fes%2fes%2fdetail%2findex%2fsArticle%2f8053
>> https://store.leica-camera.com/es/es/detail/index/sArticle/8053?utm_source=CRM&utm_medium=email&utm_campaign=Summicron-M-35_7011i0000005TFPAA2&utm_term=https%3a%2f%2fstore.leica-camera.com%2fes%2fes%2fdetail%2findex%2fsArticle%2f8053
>> .
>> 
>> 
>> Cheers,
>> 
>> Nathan
>> 
>> 
>> Nathan Wajsman
>> Alicante, Spain
>> 
>> 
>> http://www.frozenlight.eu
>> http://http://www.greatpix.eu
>> 
>> PICTURE OF THE WEEK: http://www.fotocycle.dk/paws
>> 
>> Blog: http://nathansmusings.wordpress.com/
>> Cycling: http://www.crazyguyonabike.com/belgiangator
>> 
>> YNWA
>> 
>> _______________________________________________
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>> See http://leica-users.org/mailman/listinfo/lug for more information
>> 
> 
> _______________________________________________
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