Archived posting to the Leica Users Group, 2021/03/04
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]Yes, your analysis is correct. I am happy to have my M2 and M8 and a few Leica lenses, roughly my age. Cheers, Nathan Nathan Wajsman Alicante, Spain http://www.frozenlight.eu <http://www.frozenlight.eu/> http:// <http://www.greatpix.eu/>www.greatpix.eu PICTURE OF THE WEEK: http://www.fotocycle.dk/paws <http://www.fotocycle.dk/paws>Blog: http://nathansmusings.wordpress.com/ <http://nathansmusings.wordpress.com/> Cycling: http://www.crazyguyonabike.com/belgiangator <http://www.crazyguyonabike.com/belgiangator> YNWA "I?m not arguing, I?m just explaining why I?m right" > On 4 Mar 2021, at 18:09, Jayanand Govindaraj via LUG <lug at > leica-users.org> wrote: > > Well, it has been obvious to me for 20-25 years now, just by the way the > company has been marketing itself - in GQ or Esquire rather than Pop Photo > or Amateur Photographer, and only celebrity endorsements with nary a real > pro photographer in sight, not even Elliot Erwitt. You really do not have > to look further than that. Say what you will, Canon/Nikon/Sony/Fuji still > use the best photographers they have in their camp for their advertising. > You can even get Leica today as a mail order in the Hodinkee shop - an > online luxury watch retailer. > > From a purely business viewpoint, I have a lot of sympathy for them, > though, after all, survival of a company of their small size is only > possible by concentrating on market niches, which they have done > successfully - it is just that their niche is not related to > hobbyist/professional photographers. Just think of the amount of money they > have been saving by just not having to service around 75-80% of camera > bodies sold - that is my general estimate of the number that are never > taken out of their boxes. I am surprised that they are not more generous > with the fraction of the 20-25% of equipment in use that need service, but > that could be due to the fact that they just do not need those buyers - the > hobbyist photographer - any more, because they do not buy new equipment, > only used stuff for the most part. > > Once you have private equity as stakeholders the only thing that matters at > all is the bottom line and the consequent P/E ratio for their exit a few > years down the road. It is no secret that companies making luxury goods > quote at far higher multiples than those making photographic equipment, so > it all makes sound business sense in the end - after all they have survived > as an independent entity while the landscape is littered with those giants > of their era who are dead or comatose, limping along as a shadow of their > former selves - Zeiss, Hasselblad, Francke & Heidicke, Voigtlander, Pentax, > Minolta, etc. > > Cheers > Jayanand > > On Thu, Mar 4, 2021 at 9:38 PM Nathan <photo at frozenlight.eu> wrote: > >> This is the definitive proof that photographers are no longer the primary >> market segment for Leica: >> >> >> https://store.leica-camera.com/es/es/detail/index/sArticle/8053?utm_source=CRM&utm_medium=email&utm_campaign=Summicron-M-35_7011i0000005TFPAA2&utm_term=https%3a%2f%2fstore.leica-camera.com%2fes%2fes%2fdetail%2findex%2fsArticle%2f8053 >> https://store.leica-camera.com/es/es/detail/index/sArticle/8053?utm_source=CRM&utm_medium=email&utm_campaign=Summicron-M-35_7011i0000005TFPAA2&utm_term=https%3a%2f%2fstore.leica-camera.com%2fes%2fes%2fdetail%2findex%2fsArticle%2f8053 >> . >> >> >> Cheers, >> >> Nathan >> >> >> Nathan Wajsman >> Alicante, Spain >> >> >> http://www.frozenlight.eu >> http://http://www.greatpix.eu >> >> PICTURE OF THE WEEK: http://www.fotocycle.dk/paws >> >> Blog: http://nathansmusings.wordpress.com/ >> Cycling: http://www.crazyguyonabike.com/belgiangator >> >> YNWA >> >> _______________________________________________ >> Leica Users Group. >> See http://leica-users.org/mailman/listinfo/lug for more information >> > > _______________________________________________ > Leica Users Group. > See http://leica-users.org/mailman/listinfo/lug for more information