Archived posting to the Leica Users Group, 2019/05/01
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]Richard, I agree that the camera used does not matter at all, though it does seem, according to published reports, that none of the five were using Leica . The short film is also very well made, no questions about that. What does matter, though, is that, firstly, it seems that Leica did not even do elementary due diligence. Secondly, they were passing off a situation in which they were no way involved as if they were. Finally, and most importantly, the awful idiocy of imperiling the access to your main market, for any reason whatsoever, is the height of managerial incompetence, especially for no other benefit but an advertisement. Studying companies and corporate behaviour is what I have been trained to do as a professional all my working life. I have made a living by betting my own capital based on my assessments. My reading of this situation is, by default, superficial, based on published information. If Leica had a deeper reason for releasing the short film, I am not clear about it, and if anyone can give me the same, I am quite willing to change my mind. Cheers Jayanand On Thu, May 2, 2019 at 7:49 AM Richard Man <richard at imagecraft.com> wrote: > I think the fixation on what camera was used totally missed the point of > the ad. > > Besides the fact that indeed multiple people did take similar shots. Just > that one is the most iconic one. > > >