Archived posting to the Leica Users Group, 2016/09/17

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Subject: [Leica] No comments about the SOFORT ??
From: at (Douglas Sharp)
Date: Sun, 18 Sep 2016 00:33:19 +0200
References: <> <>

AFAIK - there's a group of potential customers that 
goes by the name of young people;-)

Not all that many here on the list, but a big market 
segment that Leica has, up to now, seldom addressed or 

Young people get older and - if the Sofort makes them 
happy - may well stick with the brand and take a closer 
look at what else it has to offer.

Just like the MINI drivers who move on and up to BMWs. 
A perfectly logical marketing strategy.


On 17.09.2016 22:55, Peter Dzwig wrote:
> Does it really merit comment?
> Peter
> On 15/09/2016 19:48, John McMaster wrote:
>> Not sure who the expected market is, although could maybe guess.....
>> john
>> _______________________________________________
>> Leica Users Group.
>> See for more information

Replies: Reply from photo at (Nathan Wajsman) ([Leica] No comments about the SOFORT ??)
In reply to: Message from john at (John McMaster) ([Leica] No comments about the SOFORT ??)
Message from pdzwig at (Peter Dzwig) ([Leica] No comments about the SOFORT ??)