Archived posting to the Leica Users Group, 2011/06/13
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]Henning Wulff wrote: >He has a lot of good points, and some that are irrelevant. I get the sense that he's neither engineer nor business school graduate. More features inevitably means compromising something else. Lower cost? Sure I want stuff to cost less but Leica's already selling them as fast as they can make them even without his proposed enhancements. The only thing lower cost would do is reduce the company's profits. Lower profits leads to less R&D. If Lloyd means lower production cost, you'd need volume to do that. The demand curve for a digital rangefinder is relatively inelastic. Either you grok RF or you don't, not much in between. A lower retail price isn't going to make enough difference in demand to get the volume production needed to reduce production cost. Doug Herr Birdman of Sacramento http://www.wildlightphoto.com