Archived posting to the Leica Users Group, 2011/01/15
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]Fujichrome. -------------------- Mark William Rabiner Photography http://gallery.leica-users.org/v/lugalrabs/ mark at rabinergroup.com Cars: http://tinyurl.com/2f7ptxb > From: robert amoranto <pitbmail-lug at yahoo.com> > Reply-To: Leica Users Group <lug at leica-users.org> > Date: Fri, 14 Jan 2011 22:25:02 -0800 (PST) > To: Leica Users Group <lug at leica-users.org> > Subject: Re: [Leica] From A to B or B to A > > I give.? Why did sales fall off a cliff? > > --- On Fri, 1/14/11, Jim Nichols <jhnichols at lighttube.net> wrote: > > > From: Jim Nichols <jhnichols at lighttube.net> > Subject: Re: [Leica] From A to B or B to A > To: "Leica Users Group" <lug at leica-users.org> > Date: Friday, January 14, 2011, 7:06 PM > > > Poor choice of "dirty item of laundry" ? > > Jim Nichols > Tullahoma, TN USA > ----- Original Message ----- > From: "Jayanand Govindaraj" <jayanand at gmail.com> > To: "Leica Users Group" <lug at leica-users.org> > Sent: Friday, January 14, 2011 8:55 PM > Subject: Re: [Leica] From A to B or B to A > > >> Larry, >> Great guess - it was Hindustan Unilever, the Indian subsidiary, trying to >> sell Surf, the market leader in the detergent segment in India. >> Cheers >> Jayanand >> >> >> On Sat, Jan 15, 2011 at 3:08 AM, Lawrence Zeitlin >> <lrzeitlin at gmail.com>wrote: >> >>> Jayanand writes: >>> "A company wanted to launch a detergent in Dubai. So they rented the best >>> >>> outdoor hoarding they could find, and put their graphic message - a >>> triptych >>> >>> - a housewife with a dirty item of laundry in her hand, dipping it in the >>> >>> washing liquid, and the item, as usual, emerging shiny clean. The usual >>> >>> stuff we have seen from detergent manufacturers ever since advertising >>> >>> started. But sales of the product abruptly fell off a cliff to zero. Can >>> you >>> >>> guess why?" >>> >>> >>> - - - - - >>> >>> >>> Was the company Unilever? After a series of goof ups trying to sell soap >>> to >>> the great unwashed sector of the world, they funded a chair for me at the >>> University of Wales to research and write a book on Cross Cultural >>> Marketing >>> and Management. Unfortunately the book wasn't finished until 2000. No >>> pictures though. >>> >>> Larry Z >>> >>> _______________________________________________ >>> Leica Users Group. >>> See http://leica-users.org/mailman/listinfo/lug for more information >>> >> >> _______________________________________________ >> Leica Users Group. >> See http://leica-users.org/mailman/listinfo/lug for more information >> >> > > > > _______________________________________________ > Leica Users Group. > See http://leica-users.org/mailman/listinfo/lug for more information > > _______________________________________________ > Leica Users Group. > See http://leica-users.org/mailman/listinfo/lug for more information