Archived posting to the Leica Users Group, 2011/01/14

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Subject: [Leica] Making Prints
From: richard at imagecraft.com (Richard Man)
Date: Fri, 14 Jan 2011 06:13:31 -0800
References: <AANLkTiki5gWAKbSERdq7ejpAxpQz+qC6tMCbo9SK8Ke9@mail.gmail.com> <AANLkTi=H_dRcPfbb6AUeYASHJwr9Km+VX_5_7_CG9acY@mail.gmail.com>

Ha ha, I was thinking about the expression "From point A to point B," but I
fixed it, as is the pic size.

Now onward to the airport. Ta da for now...


On Fri, Jan 14, 2011 at 3:56 AM, Jayanand Govindaraj <jayanand at 
gmail.com>wrote:

> Richard,
> "From A to B" - surely you meant "From B to A".
>
> Reminds me of a case study we were given when attending some training
> programme in Citibank in the mid 1980s.
>
> A company wanted to launch a detergent in Dubai. So they rented the best
> outdoor hoarding they could find, and put their graphic message - a
> triptych
> - a housewife with a dirty item of laundry in her hand, dipping it in the
> washing liquid, and the item, as usual, emerging shiny clean. The usual
> stuff we have seen from detergent manufacturers ever since advertising
> started. But sales of the product abruptly fell off a cliff to zero. Can
> you
> guess why?
>
> The answer is simple when you think about it - in the Middle East they read
> from right to left! So a clean item goes into the liquid and comes out
> dirty.....
>
> Cheers
> Jayanand
>
> On Fri, Jan 14, 2011 at 4:40 PM, Richard Man <richard at imagecraft.com>
> wrote:
>
> > Apropos to the value of making prints, I wrote a short blog about it with
> > an
> > image that you may find interesting. It's a deep subject, so more later:
> >
> > http://www.5pmlight.com/?p=1938
> >
> >
> >
> > --
> > // richard <http://www.imagecraft.com/>
> > // icc blog: <http://imagecraft.com/blog/>
> > // photo blog: <http://www.5pmlight.com>
> > [ For technical support on ImageCraft products, please include all
> previous
> > replies in your msgs. ]
> >
> > _______________________________________________
> > Leica Users Group.
> > See http://leica-users.org/mailman/listinfo/lug for more information
> >
>
> _______________________________________________
> Leica Users Group.
> See http://leica-users.org/mailman/listinfo/lug for more information
>



-- 
// richard <http://www.imagecraft.com/>
// icc blog: <http://imagecraft.com/blog/>
// photo blog: <http://www.5pmlight.com>
[ For technical support on ImageCraft products, please include all previous
replies in your msgs. ]


In reply to: Message from richard at imagecraft.com (Richard Man) ([Leica] Making Prints)
Message from jayanand at gmail.com (Jayanand Govindaraj) ([Leica] Making Prints)