Archived posting to the Leica Users Group, 2011/01/14
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]Richard, "From A to B" - surely you meant "From B to A". Reminds me of a case study we were given when attending some training programme in Citibank in the mid 1980s. A company wanted to launch a detergent in Dubai. So they rented the best outdoor hoarding they could find, and put their graphic message - a triptych - a housewife with a dirty item of laundry in her hand, dipping it in the washing liquid, and the item, as usual, emerging shiny clean. The usual stuff we have seen from detergent manufacturers ever since advertising started. But sales of the product abruptly fell off a cliff to zero. Can you guess why? The answer is simple when you think about it - in the Middle East they read from right to left! So a clean item goes into the liquid and comes out dirty..... Cheers Jayanand On Fri, Jan 14, 2011 at 4:40 PM, Richard Man <richard at imagecraft.com> wrote: > Apropos to the value of making prints, I wrote a short blog about it with > an > image that you may find interesting. It's a deep subject, so more later: > > http://www.5pmlight.com/?p=1938 > > > > -- > // richard <http://www.imagecraft.com/> > // icc blog: <http://imagecraft.com/blog/> > // photo blog: <http://www.5pmlight.com> > [ For technical support on ImageCraft products, please include all previous > replies in your msgs. ] > > _______________________________________________ > Leica Users Group. > See http://leica-users.org/mailman/listinfo/lug for more information >