Archived posting to the Leica Users Group, 2010/10/03
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]There's a better way. Sometimes they paint the cloth over the scaffolding to look like the underlying building. Look closely at the clock tower and section immediately to its right in this picture. I took it in 2001 in Siena's Piazza Del Campo, using an on-topic M4-P and 35 Summicron: <http://sonatina.org/italy/camponight.htm> (crummy scan from a 4x6 print, but you'll get the idea). I appreciate the need for funding, and I appreciate the companies that give it. But in the last 40 years there has been a marked change in what the companies demand in return. In the classical music world, back in the 70s, the funders got a discrete announcement at the beginning of a radio or TV program, or a mention in the concert program. Now, they get their mission statement read on the air. And in concert programs and marqees, they often get their name bigger than the orchestra's, bigger than the soloist's, bigger than the composers. The Artistic Director or one of the performers comes out and effuses about how wonderful XYZ Widgets, Inc. is, and leads the audience in a round of applause. Principal chairs in many symphony orchestras are named after the company or wealthy patron who endowed them. In other words, the donor's "cut" of our attention is increasing. Marketing types see arts funding simply as a means to get their message to more ears and eyeballs. Or at best, they view such desecration as a "win-win": 'You get your building fixed or your concert put on, and I get my message to all these people.' Unless it can be shown that it actually lowers sales, this practice will continue, and it will increase. Sad to see it take root in Europe, though--I thought only we Americans were so crass. As Frank said, "If I were King..." --Peter