Archived posting to the Leica Users Group, 2010/01/28
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]Hi Adam, I enjoyed reading Brian's insight and your reply. In my opinion business school can teach nothing about innovation and original thought. You either have it or not. Engineering is like any other talent, you are born with it and all education can do is facilitate your use of the talent you have. I think the importance in our culture of corporations and brands is mistaken. It is all about individuals. Apple is excellent and innovative because of the people. In my business you get fans of teams and drivers but, in fact it is, and always has been about the engineering innovation. Ferrari and McLaren were not successful because they were the best teams, or had the best drivers (both have had long periods of mediocre performance when they have not had the right people). 2009 was a beautifully illustration of this. Following a big rule change both McLaren and Ferrari started badly, since they had lost their innovators. Brawn and Red Bull, their ex-innovators new teams, were ahead. Hamilton did not suddenly get useless, nor did Button suddenly become good. It is all about the engineer. Always has been always will be. The fact all technology is a people business, and without innovation companies end up producing, effectively, rip-offs... IMHO Frank On 28 Jan, 2010, at 06:04, Adam Bridge wrote: > Thank you for sharing this, Brian, I appreciate your perspective. I > think the work he has done at Apple will be studied in business > schools in some detail. > > Adam > > _______________________________________________ > Leica Users Group. > See http://leica-users.org/mailman/listinfo/lug for more information